An expert in digital banking research. A company that is bringing insights from a big portfolio of live bank accounts. A brand that brings insights from expert analysts.
An organization that is helping clients by researching the ‘un- researchable’. This is all what Mapa Research stands for. A three- decade old organization, founded in 1986, it’s been helping clients with research in areas that are still considered literally ‘out of bound’..
Additionally, it leverages digital banking by tracking, investigating and reporting on global-level portfolio of bank accounts. It a master of bringing to the fore detailed and highly visual outputs to help clients. The company displays actual user journeys from their real bank accounts and bring deep insights related to competitor and consumer. It’s engaged in analysis and interpretation of users’ experiences with their digital banking.
Mapa Research highlights key focus areas in financial services and brings real-world evidence to help clients make strategy and take decisions. It helps you understand how the competitors are acquiring new customers online and improving the customer experience. Similarly, it helps clients understand the dynamics involved in developing new digital products. It shows how your competitors leverage digital channels for cross and up-selling purposes.
The focus for Mapa Research is to shine light on how industry players (your competitors) are promoting their products, rewarding customer loyalty and delivering a consistent experience to customers across channels and devices. It also helps clients get a peek into the online activities of their competitors, bring cross-device consumer experiences and deliver actionable insight of the digital banking industry.
Although Mapa Research tracks digital banking innovation and development for long, it was still not getting the kind of results befitting its business and cutting edge research. Therefore, it decided to redesign and redevelop the website to boost its prospects. It hired the services of a Mind Digital Group – a full-spectrum digital agency – to boost the design and development of the website. The premise behind hiring us was to make the website aesthetically pleasing and technically superior.
The team at Mind Digital did a terrific job and helped Mapa Research meet its goals successfully. The team takes pride in serving as leading a brand as Mapa Research and we are hopeful of helping them again, if need be.