We really like the level of professionalism and attentional to detail shown by the team at Mind Digital. They never make a fuss of anything and always deliver on time something better than we expect. We look forward to our continued partnership.
Tim Kipling, Marketing Manager @ TruGym
TruGym is a popular fitness chain that has multiple locations throughout the UK which is set up with the purpose of making people fit and healthy and adding value to their lives. It opened up with the aim of offering affordable membership for all people across the UK. In addition, it brought fun and active gym classes hosted by experienced gym instructors. The gym aimed to spread the motto that, ‘staying fit should be fun and only fun’ and it has largely succeeded in its endeavour. It tried to redefine the way people looked up at the entire idea of staying fit and enjoy their workouts. TruGym packed in all the latest fitness equipment and brought classes as varied as yoga, Zumba, Pilates, Tai Chi, and Tabata apart from giving health-conscious people a chance to try out traditional workouts including aerobics. It wanted more people to become aware of its amenities and uniqueness and so it was looking for a digital partner that would help build its brand and deliver results through digital marketing.
The team at Mind Digital first analysed the business, its target audience and its goals and based on that, strung together a comprehensive digital marketing campaign. The team designed and developed its website on WordPress and implemented an integrated digital marketing solution for the TruGym brand. In addition, the Mind Digital Team marketed it across the right channels online, boosted its visibility and gave a thrust to brand building. The team took care of the complete marketing life-cycle and helped it realize it goals through PPC, SEO & Social Media marketing. Mind Digital is happy to have contributed to a brand that aims to spread the virtues of health and fitness to the society in the UK. We feel privileged to be associated with a leading fitness chain in the United Kingdom and we continue to take care of their digital marketing needs.