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SWITCH TO GOOGLE ANALYTICS 4 (GA4) FROM UNIVERSAL ANALYTICS (GA3) WITH GOOGLE TAG MANAGER

Our in-house Google Analytics experts have worked for multiple reputed brands, including

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on different CMS platforms like

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Our expert approach to GA4 migration ensures error-free reporting and detailed business insights.

Improper migration leads to wrong data-driven decisions because you do not have the right business insights. However, we are here to help you. Mind Digital Group is one of the most trusted Digital Marketing agency globally.

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Is Google Analytics 4
replacing Universal Analytics?

Yes, Google Analytics 4 will replace Universal Analytics completely on July 1, 2023, and Standard Universal Analytics property will no longer process data. You’ll only be able to access your Universal Analytics reports for a specified period after July 1, 2023.

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Is it worth upgrading to
Google Analytics 4?

Yes, It is! In the present competitive landscape, businesses need to find new challenges and understand the multiplatform journey of their customers. For that, you need a modern measurement solution that can provide you the essential business insights. So, it is the right decision to make Google Analytics 4 your cross-platform Analytics solution.

Ways Google Analytics 4 can support your business

1) Provide a comprehensive view of the customer lifecycle:

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Provide a comprehensive view of the customer lifecycle:

The advanced event-based measurement model gives a whole idea of the customer lifecycle. Google Analytics 4 is designed to measure across websites and applications, allowing your digital marketing team to understand better how users move through the sales funnel and their touch points.

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2) Improve ROI & data-driven attribution:

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Improve ROI & data-driven attribution:

Google Analytics 4 allows you to use data-driven attribution to analyze the entire marketing impact across the sales funnel. Its attribution credit goes beyond the last click using the analytics data and helps you recognize how your marketing campaigns and other activities collectively affect your conversion rate.

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3) Track & provide accurate engagement reports:

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Track & provide accurate engagement reports:

Google Analytics 4 measures user engagement by tracking associated events and
conversion events following the user journey through web pages and applications. The GA4 report helps you understand which pages of a website, and screen of application drives maximum engagement.

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4) Great predictive insights from data:

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Great predictive insights from data:

Retrieve more value from business data. The integrated machine learning of GA4 brings about sophisticated predictive insights about user behavior and actions, which help you define your marketing strategy in the future.

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5) Optimize your ad campaign using Analytics insights:

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Optimize your ad campaign using Analytics insights:

The upgraded analytics version will equip you with a strong measurement foundation. The special feature of GA4 is that it can be integrated with Google Ads and work across both websites and applications, making it convenient to use analytics insights to optimize the advertisement campaigns and make data-driven decisions.

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What will you get from our services?

  • Migration from Universal Analytics GA3 to GA4
  • Implementation of standard tracking, measurement, and reporting in GA4
  • Implementation of Enhanced Ecommerce events and parameters tracking
  • Implementation of Data Layer and GTM for eCommerce reporting in GA4
  • QA transaction/revenue data in GA vs. CRM
  • Funnel visualizations and custom user journey tracking
  • User-ID implementation
  • Implementation of custom dimensions for enhanced reporting
  • Configuration of app data streams
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How long does it take?

It takes about 7 to 10 days to complete the whole migration process, including data layer implementation, complete GA4 set-up, and quality assurance (QA).

Our Three Step Migration Process Involves

1) Universal Analytics (GA3) Audit:

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Universal Analytics (GA3) Audit:

Our Google Analytics experts will first perform an audit of the existing Universal Analytics (GA3) account.
They will analyze your tags, triggers, variables, enhanced eCommerce tracking, and other crucial events and then prepare for the migration to Google Analytics 4. This ensures that we never miss any existing analytics data before switching.

2) Google Analytics 4 implementation:

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Google Analytics 4 implementation:

You’ll find the updated Google Analytics 4 property opened in the previous Google Analytics account through the existing GTM container of your CMS platform. We will implement standard tracking, measurements, and reporting in GA4, integrate Enhanced eCommerce set-up and parameter tracking in your eCommerce website, and enable Data Layer and GTM for eCommerce reporting. These customizations will be based on your business objectives, user interaction with the website, and associated events.

3) Google Analytics 4 onboarding & training:

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Google Analytics 4 onboarding & training:

As Google Analytics 4 is a relatively new tool, it requires new skills. We are here to help you with all your Google Analytics requirements. Our certified Google Analytics experts will provide adequate training on freshly set GA4 and allow you to move forward. With a proper onboarding method and training in Google Analytics 4 set-up, you can drive more business outcomes.

Ready to upgrade your website data analysis & reporting with Google Analytics 4?

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