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The Largest Dental Network In Asia With More Than 325+ Clinics

Clove Dental

Overview

Clove Dental is today the largest dental chain in India with over 285+ fully-equipped clinics and more than 700+ dental experts offering world-class oral care across India. A Star Dental brand and a member of the Royal Society of Medicine, UK, the Clove network has redefined oral healthcare services in India by offering high quality healthcare and giving people a complete set of oral healthcare services.

However, Clove Dental did not reach at such exalted position overnight and it once looked for a reliable digital marketing partner to expand its footprints and take quality healthcare treatment to more people and places. It wanted its digital partner to produce quality leads so that the business get new customers and continue scaling new heights.

Challenge

  • Low conversion rate & poor organic traffic.
  • Unimpressive post reach, page likes and CPL reach.
  • Lack of quality leads coupled with low footfalls in clinics.
  • Unawareness among the target group responsible for low growth rate of Clove.

Solution

As a digital marketing partner to Clove Dental, the team at Mind Digital knew the problem at hand and thus decided to rely on a full-spectrum online marketing strategy. We chose specific channels online, ran successful ads/campaigns and helped boost visibility as well as brand awareness for this respected healthcare brand.

  • We employed a mix of SEO, PPC and social strategy to drive to the solution.
  • In PPC, the strategy was to use right match keywords.
  • In SEO, the team fixed on-page issues, boosted website loading speed, focused on local SEO and generated high-quality backlinks.
  • The social strategy was to create regular unique post to engage visitors across social channels and also educate them on the importance of oral healthcare.

Result

  • 90% reduction in Cost per Lead (Summary – CPL brought down from 94 USD to 6 USD in 35 days.)
  • 50% increase in organic conversions (Summary – It took the team less than 60 days to get a boost in organic conversions.)
  • 30% increase in footfalls (Summary – Rise in appointments within the targeted clinics through Local SEO.)