Most Sought After International Entertainment Retail Chain


Virgin Megastore is the leading lifestyle retail destination in the UAE with presence across the Middle East and North Africa region. Since 2001, its store in Dubai has been a one-stop shop for a whole gamut of lifestyle entertainment products ranging from categories such as fashion & accessories, electronics, gaming, gifts & toys, music, film, books and much more. A truly global brand with local flavor, Virgin Megastore is delivering a unique shopping experience to fashionistas, technophiles and trendsetters alike. The store is a new dimension to entertainment retail shopping with a fine balance between international trends and local cultures.

Although Virgin Megastore continued to deliver amazing shopping experience to customers, their online store still did not have its tracking and analytics system in order. In fact, the tracking system was faulty which meant its team was not able to track correct data in Google analytics. The same problem also prevented the team from gauging the real revenue generated as well.


  • There was the need to do an enhanced ecommerce tracking setup in Google Analytics.
  • Search behavior report for internal site search was also needed to be fixed.
  • Complete GA Setup was also required.
  • The online store is developed on SAP Hybris platform.
  • GTM Setup was also not done.


  • We created Data Layers and implemented the same in the online store.
  • Complete GTM set up was also done by us.
  • GTM Tag, Trigger, variable were also set up by us.
  • Advanced GA Setup for E- commerce was also implemented by us.


  • We corrected Sales Funnel (shopping behavior & checkout behavior) so that right data could flow in.
  • We fixed the wrong data of Product Performance, Sale Performance and Product List Performance.
  • Our team also set up Internal Promotion and Coupon Code for fetching relevant data.