whateveryourscriptis

A leading E-commerce giant in the UAE, KSA, Oman and Kuwait!

Overview

6thStreet.com is a leading retail brand and a popular one-stop online shop for kids, women and men in the UAE, KSA, Kuwait and Oman. A top destination for style-conscious and fashion-savvy customers, it offers a huge collection of items, shoes, bags, accessories from the world’s most cherished fashion brands including Tommy Hilfiger, Levi’s, Adidas Originals, Nike, Nine West, Dune London, Crocs, ALDO, Garage, Rituals, and many more. The online fashion platform is a true heaven for shoppers in search of stylish items and other benefits including free delivery, cash on delivery, free returns etc.

Naturally, it looks as if 6th Street has everything sorted out except for the fact that its store’s tracking and analytic system was not in order. The tracking system was faulty so their team was not able to track and correct data in the analytics. Worse still, they were not able to match the revenue as well.

Challenge

  • There was discrepancy in reports generated through Google Analytics
  • There was the need to do an enhanced ecommerce tracking setup in Google Analytics.
  • Search behavior report for internal site search was also needed to be fixed.
  • Complete GA Setup was also required.
  • Country wise separate Analytic views was also required.

Solution

When 6th Street approached Mind Digital team to fix its online store issues, we knew the enormity of the task at hand and then did a complete research and analysis of the store. The focus was to fix all the errors that were posing difficulty to their team in tracking report and analytics.

  • We created new Data Layers through GTM and implemented the same on the online store.
  • Tag, Trigger, Variable were set up in GTM.
  • We also implemented Advanced GA Setup for E- commerce.
  • We created country wise separate views in analytic property.

Result

  • We fixed reporting of Total Revenue, Transactions, and Average Order Value.
  • We fixed the Sales Funnel (shopping behavior & checkout behavior) that enabled the flow of right data.
  • We also fixed reporting of Product Performance, Sale Performance and Product List Performance.
  • We also set up Internal Promotion and Coupon Code tracking for fetching relevant data.