5 Essential Schema Markup Codes You Need for Local SEO

Local SEO is a set of techniques to optimize your website to rank higher on location-based search results and Google Map. This technique is used to improve the visibility of your website for specific geographically relevant queries. One of the latest evolutions in SEO is called schema markup. Schema markup is a type of structured data that helps search engines to read and understand the content on your page. Once you grasp the concept of Schema markup on your website, it will offer several benefits like SERP visibility and enhanced user experience.

Find the best Schema markup code for your local SEO results:

Organization schema markup:

Organization schema markup helps search engines to easily understand your business’s present information and location more efficiently. It will also help to improve your website snippet presence and knowledge graph entry in Google search. Add contact details, address, logo, contact number, and profile link to grow your brand.

Example:

"@context": "http://schema.org",
"@type": "Organization",
"image": "https://www.minddigital.com/wp-content/uploads/2020/05/logo.png",
"name": "Mind Digital Group",
"description": "A leading digital company for offshore web development, salesforce development, website design & development, SEO and digital marketing services, analytics and data studio setup. Offices in Dubai, London, New York, and New Delhi, India. Contact us today.",
"email": "dubai@minddigital.com",
"url": "https://www.minddigital.com/",
"telephone": "+971 5882 91395",
"logo": "https://www.minddigital.com/wp-content/themes/mind_digital/images/mdg_newlogo.png",
"contactPoint": [{
"@type": "ContactPoint",
"telephone": "+971 5882 91395",
"contactType": "customer service"
}],
"address": [{
"@type": "PostalAddress",
"streetAddress": "D-169 Okhla Industrial Area, Phase 1",
"addressLocality": "New Delhi",
"addressRegion": "Delhi",
"postalCode": "110020",
"addressCountry": "IN"
},{
"streetAddress": "DMCC Business Centre, Unit No. I5-PF-81 Gold Tower, Jumeirah Lake Towers",
"addressLocality": "Dubai",
"addressRegion": "Dubai",
"postalCode": "00000",
"addressCountry": "AE"
},{
"streetAddress": "1st Floor Holborn Gate 330 High Holborn",
"addressLocality": "London",
"addressRegion": "London",
"postalCode": "WC1V 7QT",
"addressCountry": "UK"
},{
"streetAddress": "25 West 31st Street, 11th Floor",
"addressLocality": "New York City",
"addressRegion": "NY",
"postalCode": "10001",
"addressCountry": "US"
}]


https://developers.google.com/search/docs/appearance/structured-data/organization

Geo-Targeting SEO

Geo Targeting is a strategy to improve your online visibility on a specific location in Google search. This targeted approach enhances your online visibility and connects with more relevant local queries on the search result. Businesses that rank in a specific area can expect more website clicks, website traffic, calls, and physical location visits.

Example:

https://developers.google.com/search/docs/appearance/structured-data/local-business

Breadcrumb Markup

Breadcrumb schema markup is used to improve your website navigation in a search result. This schema helps to indicate a specific web page position in the site hierarchy and makes a better experience of navigation of the website. In a Breadcrumb schema, you need to include location-specific details to serve better location-based queries.

Example:

https://developers.google.com/search/docs/appearance/structured-data/breadcrumb

Sitelinks search box (WebSite) structured data

A Sitelink search box helps users quickly search any of the pages of your website using the search results. For example, if your business has multiple locations or service pages related to the specific location information, then this will help the user to find details about the nearest location or availability.

https://developers.google.com/search/docs/appearance/structured-data/sitelinks-searchbox

Review Schema

Review schema helps to provide search engines with reviews and ratings for products, books, shops, movies, and more. Incorporating Review Schema into your local SEO strategy will help to enhance your local visibility with rich result features. This will help build trust with a brand and positively impact customer behavior.

https://developers.google.com/search/docs/appearance/structured-data/review-snippet

Conclusion

By implementing these schema markup codes on your website, you not only improve your local search visibility but also enhance your website’s overall user experience. Embrace these techniques to stay competitive in SEO local search and build a stronger connection with your customers.