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How To Choose An SEO Company

By admin December 31, 2013
Blog, Digital Marketing 0

Search Engine Optimization is a key factor of success for any website. To many business owners it is confusing, intimidating and sometimes not even worth the headache. Many business owners feel like they can do their own Search Engine Optimization without the help of a professional SEO company. Search Engine Optimization is not easy and the techniques for getting a good ranking on Google or any other search engine are constantly evolving. Upcoming trends, content, social media and so much more goes into a successful SEO campaign that has good results. So now the magic question is, I can’t do SEO on my own but how do I choose an SEO company to help my business? Below we will discuss something important things that you should look for when hiring a good SEO company.

Past Results, Cases Studies & SEO Company Rankings:- All good SEO companies have reports that detail the work they have performed as well as the results they have achieved. Along with this they also have case studies that go into detail about who they have worked for and what results they have delivered for that client. Another key factor which most people overlook is how is the ranking of the SEO company themselves. The past results, case studies and SEO rankings are all key things to look at when hiring a good SEO company.

References:- Every good SEO company has a solid book of references that they can show and clients you can speak to directly. Try to speak to some of their customers and see what they say about them, how long they have been working with them etc. For example, if they have been referred to you as a good SEO company, do you trust this person’s judgment? If so, then you are ahead of the curve in selecting a good SEO company.

Pricing Structure:- The SEO costs should be in line with the services the company is offering. For example a company that is running a $49 dollar special on SEO is not really the type of partner you want to associate yourself with. Look for what they are offering with the pricing, how much time are they asking to deliver results, and the golden question is ROI. If the pricing structure they provide is in line with the results you will achieve, then you have found a good SEO partner. One quick thing is make sure your SEO company is not asking for a lump sum payment such as 6 months to get started on SEO.

Quality Control:- A good SEO company has someone overseeing the work that is being performed by your SEO contact. Ensure that this person has experience in this field but also you should feel confident in that they will be able to deliver what you are looking for. Your SEO account manager is the person you will be interacting with and this person should be well versed in SEO but more importantly should have knowledge in this field. If you have more knowledge than them in SEO, this is a sure sign of staying away. The team that performs your SEO should be thoroughly looked at but most importantly the quality and results is what counts. These are all very important things that matter when you are looking to hire a good SEO company.

Promises & Results Timeline:- We have all heard about the guaranteed SEO results that companies say can be achieved for peanuts. The reality is different from the dreams that the sales people promise to their customers. The SEO work that has been agreed to should be in a realistic timeline that is achievable and sustainable long term. See and ask if any of their clients have been penalized by Google or any other search engine. Search Engine Optimization is a long term goal and anyone that claims success in days is someone you should not hire. Make sure you look at the deliverables of this SEO company and what you will get in return if you hire them.

Above are just something’s you should look at when hiring a good SEO company. Whatever your decision is you should make sure that you are happy with the people at your SEO company, the results they have delivered and most importantly the expectations are set correctly on both sides. As always, if you are looking for a good SEO company that has delivered great results for its client, reach out to the Mind Digital SEO experts who would be more than happy to discuss all your SEO needs.

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