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Why Google Create Its Own Title Instead Of Using Yours

By admin April 30, 2014
Blog, Digital Marketing 0

Today, we will be sharing our expert opinion on the Google search result snippet that is showed to searchers. Many website owners notice that the same page title they entered within their site is not showing within the Google results page (SERP). Sometimes it is showing other text such as text from a heading tag or even content from a specific page. Now, the question is why is Google doing that?

We have seen many times people discussing this topic on forums and even our in-house Search Engine Optimization team is asked the same question by clients. Finally, we have gotten this answer straight from the horse’s mouth which is Matt Cutts (Head of Google’s Webspam team). He posted a video on Apr 28, 2014 explaining about why Google shows different title’s sometimes in the search results.

As per Matt Cutts, Google wants every tittle to match with the search query to show the relevancy between the searched terms and the result page (SERP). This is good from the point of view from both the search engine user and website owner. It makes your website title more relevant which helps in increasing the number of clicks on your website. We all know that most of users decide to click or not on a specific site after reading the snippet that is displayed in the search results. If your title and description is related to the search term, the visitor will click on it, but if your snippet fails to show the relevancy regarding the searched keyword, the visitor will not enter your site.

Google uses the following 3 criteria to select a title:

1. It is relevant to the query – If your own title is related to the search term then Google will surely show your title, but if it’s not related to the search term then Google will create a Title on its own which will be displayed instead of yours.

2. Something “relatively” short – Google shows a title which is related to the search term and it also has to be short enough to fit in the specified title length.

3. Good description of the page and “ideally” the site that the page is on

This not only applies to the Titles on your site but also the Meta Description. If your description is short and shows relevancy to the keywords, it will be displayed and if not, Google will change the Meta Description. Google uses 3 things to create your Meta Description which are as follows:

1. Content – Google can show some text of your page instead of the description you have written on the basis of relevancy.

2. Open directory: If Google doesn’t find something related to the search query on your website, it will use the description or text you have used on the Open Directory (Dmoz).

3. Anchor text pointing to your page – If your page does not have relevant content and is not listed on the open directory, Google will use the description or text which you have used to create back-links to your web-page.

The whole idea behind all these changes that Google is making is to give users the most relevant results that gives them exactly what they are looking for without any headaches. If you need any help or advice with your Search Engine Optimization, please feel free to reach out to the team at Mind Digital Group.

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