Smart Phone & Tablet User Penetration
The Digital world is full of surprises; it has amazed us with new ideas, inventions and innovations. With the advent of time we have seen many changes, new innovations have emerged constantly and mobile devices are getting more advanced by the day. This leaves us with only one choice – “To adapt or to perish.” This may sound harsh of us but that’s the bitter truth, in order to survive in this competitive digital market we must adapt to the new technological innovations.
Smartphones and tablets are changing the way we use the internet. Browsing preferences have shifted from traditional desktops to handheld smart devices. Handheld smart devices now provide the option to browse the internet much faster and efficiently thus saving time than the traditional way of browsing the Internet. Everything is truly available at our fingerprints today.
The number of UK smartphone users continues to grow rapidly as can be seen in the table below. There will be 30.9 million smartphone users in the country in 2013, eMarketer estimates, representing 48.4% of UK residents and 60.4% of UK mobile phone users.
The numbers also keeps on rising for tablet users, please refer to the table below for some statistics.
E-Marketer projects that by 2014, two out of three mobile phone users and 53.7% of the UK population will use smartphones. By the end of the forecast period, 43.4 million smartphone users will account for nearly 81% of mobile phone users and two-thirds of all people in the UK.
Apart from texting and checking e-mails, people all around the world use their smartphones to visit various retail websites and purchasing items online has been made easy with the availability of internet at their fingertips. Smartphone users can choose from thousands of apps on the Google Play Store or even the Apple Store. Retail merchants have create personalized apps to drive sales and gain presence in the market due to the substantial mobile market opportunity. These facts can be better explained with the help of some statistics:
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an overview of mobile phone usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. The study showed that the European mobile retail audience grew by 43 percent over the past year, with 20 percent of smartphone users accessing online retail sites and apps using their device. In addition, 1 in 7 European smartphone users reported having completed a retail transaction on their mobile phone in a month. (Source – comscore.com)
1 in 7 European Smartphone Owners Engage in M-Commerce Transactions- Approximately 1 in 7 European smartphone users (14.6 percent) purchased goods or services via their device in August 2013. The number of Europeans engaging in M-commerce transactions has increased by 37 percent over the year from 16.6 million users in August 2012 to 22.8 million in August 2013. This number will continue to skyrocket due to the rapid adoption of smartphones across the globe.
Apart from smartphone applications, responsive websites and e-mailers are all playing a pivotal role for retail businesses. Responsive websites are aimed to provide an optimal viewing experience—easy reading and navigation with minimum resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors). Viewers can therefore operate websites from any mobile devices/tablets irrespective of the platform. Other marketing efforts like sending responsive e-mailers to registered or new visitors also enable business owners to draw huge traffic to mobile websites &applications.
So without further ado, leap into the future of mobile marketing and adapt responsive designs in your existing business. If you need help, please contact us and we will help you transform your existing website into a 100% responsive W3C validated mobile site. If you have any questions or comments please feel free to share them.
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