7 Audience Research & Analysis Tips For SEO
SEO is much more than the numbers webmasters want us to believe. Its depth goes well beyond the usual intricacy with keywords, backlinks and traffic. The information about audience also plays a key role when it comes to getting the best out of the optimization effort done by an expert or a company.
More importantly, there is a great benefit of focusing SEO around the right audience as it can help boost targeted traffic. And we know when the traffic increases, it eventually leads to more conversions along the way. For that reason, audience analysis is essential to gaining from SEO.
It’s however never easy to research and analyse the audience for SEO unless you’re aware about the routes, tips and methods for the same. Only experts can have the knowledge of the ways and tools needed to understand the audience better to leverage optimization fully. A lot of websites are benefiting from doing a proper research into their audience, so you can take the cue and follow the suit easily.
So, brace yourself for challenges that often come in the way of analysing the audience and knowing their preferences and searches to gain more out of SEO. If you could do it better, chances of success with your optimization strategy would definitely improve a great deal for sure.
Here are some key audience research & analysis tips for SEO –
1. Get demographic data with keyword research
You know keyword research is one of basic necessities of SEO. You must have searched for relevant and targeted keywords to enhance the visibility and search engine rankings of your website, business, products or services. You can leverage top keywords for your site and easily come to know the demographics links with them.
You can also use the tool, demographics.io, to get this key data or rely on Google Trends for demographic info linked with the specific location. Based on the information about age, gender and location, it will become easy to search for local link opportunities, topics and other interests about the audience to be targeted.
2. Use Google Analytics to know the visitors
It’s quite possible to know who is visiting your site and based on that info, you can understand whether the right audience is your way. You can use Google Analytics for this purpose and get detailed info about the visitors to the site. This tool will easily give a wide range of audience info, including age, interests and location.
The data thus received with Google Analytics can be used to get key insight into the audience so that you can push forward content topics for targeted areas. However, the information may not always be in sync with the interests of the website or business and in such cases, you can take a relook into the keyword and content to strike a perfect balance with your interest.
3. Take time to competitor analysis
In SEO, knowing your website is as much important and knowing others in the domain if the target is to get information about the audience. In fact, competitor analysis is one of key tenets of optimization and you can leverage it to own advantages. By analysing other brands, you can also get good understanding about the target audience.
There are three tools you can help when the goal is to analyse other brands, Quantcast, Alexa and YouGov. All these tools can be quite helpful in regard to getting insight into the audience and you can use the info for content topics for right geographic areas.
4. Benefit from social insights
The use of social network is perhaps one of the best and fastest ways to get data and information about the audience. Platforms like Facebook and Twitter have vast reach cutting across regions and geographies and you can take help of them to understand the audience better.
More so, you can not only gain social insights into own audience but also into competitors and gain a broader knowledge of the people to target. Plus, there are tools like Facebook insights which can help delve deep into the varied key data about users from any particular location.
5. Send Out Surveys
Surveys have long been used to understanding an audience and knowing details about them along key metrices of choice. You can send out a survey anytime when the need is to understand the audience better. The questions asked in the survey will hold key in the kind of information or response elicited from the audience.
You can run an online survey and ask questions around interest, needs, demographic, pain points etc. and broaden your knowledge about the audience. Naturally, the information gathered in a survey can be leveraged to use content perfectly. So, you can benefit from survey and take a solid step towards better returns from SEO.
6. Create content around common questions
We know Google has started showing answers directly in search engine results pages. So, it has become quite easy to know common user questions. A growing number of webmasters today put effort into creating content around common questions to boost the probability of long-tail queries.
Plus, there are popular tools like BuzzSumo and SEMrush which you can use to benefit from data from various sources. With right questions, you can boost possibility of featuring as direct answers in SERPs. This is how you can experience a new dimension in audience research and benefit from SEO.
7. Research secondary Data
Researching and analysing your audience is not that easy as it sounds from the outset. In most cases, the primary data is not enough to benefit in your SEO effort. This is where you should think of switching to researching secondary data and getting more value for your optimization effort. You can then use the secondary data to create a persona for your brand or website and cater to the audience better in all situations.
In overall, SEO services India are there for help when you want them for audience research and analysis. This will help boost your site’s visibility in search engines.
May 13, 2019
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