7 Tips To Create An Engaging SEO-Friendly Blog Post
Creative writing and SEO writing are completely different. When you want to publish a blog on a website, it requires you to fulfill some criteria. The blog post should be relevant to your website, and content should be keyword specific and SEO friendly. To make an SEO-friendly post, a writer should have an understanding of basic SEO.
When you create a post, keep the language simple and engaging to keep your reader interested. Informative, well-structured content is always practical to engage the reader. If the audience starts reading your blog, they will share it with their community, which will help your webpage to rank on the search engine result page (SERP).
If you want to create a valuable piece of content, improve your writing skills, enhance the power of research, and take basic knowledge of keywords and SEO optimization.
In this article, we will give you seven essential tips to make an engaging SEO-optimized blog post.
7 Tips to Craft SEO-Friendly Blog Post for your Website
Learn how to perform keyword research
Keyword research is the first and essential step to create SEO friendly article. If you do not implement an appropriate keyword in your article, it will just remain a creative piece. The search engine won’t promote via their crawling because the article won’t be SEO-friendly.
Before understanding the process of keyword research, you have to understand what a keyword is? Why it is so important.
The keyword is nothing but finding problems. The keyword is the queries that the audience puts in Google. The digital marketing team that works with SEO used to find out the queries or keywords with different keyword research tools. We find out the most effective keyword relevant to the blog topic and the search volume through keyword research. Here the search volume refers to how many people have the same problems or put the same queries in google to get the solution.
The basic keyword research process is to start with a free or paid keyword research tool and shortlist keywords through their search volume, conversion rate, and SEO difficulty. You get a bucket of relevant keywords to place them on your article for better ranking.
There are total of four types of keywords:
- Commercial: A commercial keyword is a query used for a paid advertising campaign. A commercial keyword is picked up depends on the niche of your Website
- Transactional: The transactional keyword is the search query for the target audience who have the objective to purchase a product or service very soon. The transactional keyword is the form demand of the product and inclined towards marketing. Transactional keywords show more targeted people who have the intention to buy a product or service or buy it soon.
- Informational: Informational keywords are awareness search queries. It usually has a high search volume. But it is not applicable for promotional purposes because it won’t bring the desirable conversion. It would be best if you placed Informational keywords in educational content. It is not suitable for promotional content that intends to generate sales.
- Navigational: The navigational keyword is used to identify or navigate a specific type of brand name, and it comes as a consequence of navigational search. When the audience already knows the brand name, and wants o know more about them, then they use search queries associated with the brand name. That is called the Navigational keyword.
Plan & structure your post
After doing an intense level of keyword research, you have to plan your blog content. If you want to create a good piece of writing, you have to do in-depth research about your topic. We would suggest you think before you write, read & research before you create. Your blog should be informational yet engaging, so find out more unique information about your topic from research papers, journals, and encyclopedias, enrich your piece with new information.
Lack of research makes your content monotonous and fluffy because repetitive information reduces the quality score of your content.
Apart from that, ask yourself few questions like what is the objective of your article? What message do you want to share? Who is your target audience? what does your target audience want from you?
These questions help you to create super-effective engaging content.
Create backbone of your content, then fill it with words
Don’t start writing after research. Make a backbone of content before it. When you write a blog post, make sure you are crafting a catchy headline before it. The audience actually attracted by catchy headlines. The headline should give an idea about the topic that you have discussed in the entire paragraph,
To create a readable and SEO-friendly article, you require to make a clear structure. Every post should have these basic things including:
- Introduction of your topic
- A body for the main message
- A conclusion where you have to put summarization of the whole idea of the topic with a positive tone
A basic structure of your content provides you a clear vision of your writing. In this way, your article will be compact yet impactful. To make your headline more impactful, place some keywords in the first two or three headlines like H1 and H2 tags. It will enhance your SEO score.
Use more paragraph
It is the right time to start writing your content. Use proper headlines and add content under them. We would suggest you don’t start a new sentence on a new line. It does not look nice. Don’t write your paragraph too lengthy because each paragraph comes with new information. Dedicate a unique idea for each paragraph; for this, you need a lot of research. However, doing high-level research makes your content engaging with no fluff.
Use transition words
Transition words such as “Hence”, “Therefore”, “accordingly”, “consequently”, “However” “additionally”, “besides”, “also”,” furthermore”, “moreover” are very helpful to make your content easily understand. It helps you to create a relationship between two lines and two paragraphs. For a cause-and-effect relationship, you should use “first of all,” “secondly,” and “finally.” To support a statement, use transition words like “For example,” “However,” “similarly’.
To summarize a statement, use “in short,” “to sum up.” Transition words are highly effective in increasing readability and SEO score.
Use related keywords
To get a high ranking on the search engine result page, you should not stuff your content with lots of focus keywords, and It will make your content less attractive and robotic. Even Google will not allow this because google algorithms keep changing with time. Stuffing your blog with a focus keyword can hurt your SEO score.
Instead of repetitively using focus keywords throughout the content, use LSI or related keywords to support your focus keyword.
Use synonym phrases and related keywords to strengthen your focus keyword and related statements.
Link your content
Link building is essential to make your post viral. If you make two or three posts about the same topic differently, link each other. It is called an inbound link.
SEO company India also suggests following outbound links. These linking procedures are showing the authority on a particular topic. Your link structure also affects your SEO Score. When you follow the interlinking procedure, the audience starts to move one content to another content. Through this way, they engage on the tour website and reduce the bounce rate. It is an effective procedure to increase the SEO score of your blog post.
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