The 8 best AI tools for social media management in 2025

Social media management can be the backbone of any business because it is a crucial aspect of digital marketing that can significantly impact brand awareness, customer engagement and overall business growth. A strong social media presence allows businesses to connect with the target audience, build trustworthy relationships and ultimately drive sales.

AI is transforming social media management by automating tasks, enhancing content creation and providing data-driven insights to improve strategy and engagement.

AI tools can help social media management as they automate tasks, enhance content creation, improve analytics, and boost efficiency, ultimately saving time and resources while providing better insights and personalised experiences, enabling social media managers to focus on strategic planning. Here are the 8 best AI tools for social media management in 2025:

1. Canva

You are not a professional designer but wish to create interactive layouts. Don’t know where to begin? Canva is here.

It is a graphic design platform that enables businesses to create visual content, such as social media posts, brochures, flyers, merchandise and more. With AI-powered templates and layouts, the design process is fast and simple.

It’s become an all-in-one content creation platform thanks to its built-in AI features. “Magic Write” helps you craft engaging captions or blog-style posts, and its design assistant gives smart layout suggestions based on your demand. Whether you are using it for Instagram or LinkedIn, it makes the process seamless, especially if you are not a professional designer.

2. Brandwatch

It uses leading social listing technology and is an AI social media tool. Social media listening aims to understand what users are saying in your sector, whether it’s about your brand, products, competitors, or the broader landscape.

It uses AI to scan the internet—social platforms, blogs, forums, news sites—for mentions of your brand. Not only does it tell you what’s being said, but it also analyses the tone and helps you understand positive and negative comments. It helps identify emerging trends and understand your audience’s mood.

3. Feedly

Need to know what’s trending before everyone else does? Feedly is your go-to. Powered by Leo AI, Feedly sifts through massive amounts of content and delivers only what’s relevant to you. Whether you’re tracking industry news or competitor updates, it helps you stay informed and inspired. It’s perfect for thought leaders or marketers who always want to post something fresh and timely.

4. Feedhive

Feedhive is a sophisticated social media tool that uses AI to assist social media teams in several areas. One of the main ways is scheduling posts across different social media platforms and optimising post copy and captions, making it more suitable for each platform.

If your business is active on multiple social media platforms, then it is a wise choice for you because this saves time switching between platforms and makes a great central tool.

5. Jasper

Jasper will be your AI copywriter. If it seems like a big headache writing social media captions, let it work for you. It is like having a professional copywriter on standby. It can generate tweets to detailed LinkedIn posts, all in your brand’s voice. You tell it what you want to say, and it will do the rest. Are you managing multiple accounts at the same time? Why don’t you take help from a social media agency and let them set up everything for you?

6. Flick

Caption writing, scheduling, finding the best hashtags, and social media analytics will no longer be a hectic task to do. Flick is here! The AI that Flick uses provides a fast solution to planning, writing, scheduling and optimising content, specifically for social media. It also offers insights on how your hashtags are performing so you can adjust your strategy over time. If Instagram is a big part of your business, Flick can boost your reach.

7. Ocoya

Combine design, copywriting, and scheduling into one tool, it is Ocoya. It is great for content marketers and small teams. You can generate social posts, design visuals, schedule across platforms, and even plug into your eCommerce store. While this social media marketing offers a fast solution for content creation, it’s also highly convenient because of the large number of app and platform integrations.

8. Hootsuite

It was there when AI was not even introduced to digital marketing. Hootsuite has managed to establish itself as a go-to social media management tool, keeping up with the latest advancements, as well as newcomers to the market. If you manage multiple brands or clients, Hootsuite helps you keep everything organised and running smoothly.

These AI tools simplify social media management, boost efficiency, and empower brands to create impactful, data-driven, and engaging content effortlessly. Now, the decision is yours or let the experts work. Get help from the experts whenever needed.