5 easy tips to boost your direct marketing on social media

Marketing techniques have changed, and you cannot rely on traditional methods solely for the successful marketing of your business. Social media has left an impact on how marketing used to be and how it is now.

Traditional methods like magazines, broadcast, direct mail, telemarketing and billboards are still relevant, but relying on them solely is not a good idea for this generation. You need to elevate the game if you want to stay relevant and in connection with your customers.

Is Traditional Marketing Still Relevant?

Yes, traditional marketing is still relevant in this digital marketing era. When combined, both can give better results. They can reach to more audiences, boost visibility and increase conversion rates. Here is why traditional marketing is still relevant:

• TV, radio and print are still valuable to a lot of individuals. Doomscrolling can consume a lot of energy, and many people avoid it, so when they are watching television, they are opting for traditional ads.
• Consumers’ trust in traditional advertising is still alive. Customers trust mostly print advertising, television advertising, direct mail advertising and radio advertising.
• For years, marketers relied on third-party cookies to track website visitors using detailed data on their search preferences to improve the user experience. They target consumers with personalised ad experiences.
• Traditional marketing can be a perfect fit for some brands, marketers and messages. New techniques plus traditional approaches can help target viewers perfectly if used wisely.

Let us move forward to the 5 easy and effective ways to boost direct marketing on social media.

Easy and Effective Tips to Boost Your Social Media Marketing

Develop a Social Media Strategy	Before getting started with social media marketing, you need to develop a strategy that will help you focus on your efforts. First, identify goals, which could include the following: Driving traffic to the website Growing revenue Building brand loyalty Growing professional network Generating leads If you have not yet defined your target audience, it is time. Learn the target audience in the following way: Ask them about themselves and what they hope to see. This can be successfully done via surveys, polls or the comment sections. Use social media insights. Built-in analytics can give information about the age, gender, location and interests. Check other brands (competitors) that have similar audiences.
Choose the Right Platforms	Instagram, Facebook or TikTok, which one will be better for the purpose? Instagram focus on high-quality, visually appealing content. Leverage Instagram reels for short-form video content or to inform about your services or products. Facebook share a mix of content types, including text, images, videos, and links. It uses “Facebook groups” to build a community around the brand. It can help in targeted marketing campaigns. TikTok works by creating entertaining, authentic and trend-driven content. Participate in popular challenges and use trending music/sounds.
Optimise Social Media Profiles	Social media bios need to be smart and wise while delivering the right message. These are opportunities to cement your brand in the customer’s minds. Branded visuals, showcasing the brand voice in the bio, can be a smart move. Most platforms offer a bio link, and you can include links in your profile. Do not flood the profile with the links, but be smart and choose the most relevant ones that can direct the viewers to your products or services.
Introduce Yourself	Develop genuine connections with the brand’s customer support. The best way to make this connection is to humanise the brand. As a founder, one can highlight one’s own journey within the brand story. Find ways to address the audience directly through context across channels. On YouTube, upload a channel trailer to introduce the brand. This helps new visitors understand the story and values right away.
Use Hashtags Strategically	A social media marketing strategy should include details about the hashtag use. Popular and trending hashtags on the account won’t do much if they don’t make sense for the brand and content. Using hashtags relevant to the brand and audience is what must be done. Look for the relevant hashtags for your content.

FAQs: Social Media Marketing

Q1. Is running social media ads relevant?

Yes, Facebook’s ads are a popular form of social media ads. They let you promote business on both Facebook and Instagram. You can target ads to specific groups of individuals based on interests, demographics and behaviours.

Q2. Can an influencer marketing campaign help the business?

Yes, it can be an effective way to promote a brand and attract an audience. Partnering up with influencers and social media creators is one of the best ways to extend reach.

Final Thoughts

At MDG, connect with the professional team to get social media marketing done right. The professional team understand the trends and marketing needs of the business. MDG focuses on digital marketing trends that can help your website rank higher on the search engine result pages and on social media.