BLOG

Growth Of Mobile Web App Development

The growth of mobile E-commerce sites and mobile web app development are examples of the dynamic nature of business and how we have moved from the age of PCs to the age of mobile devices. The fact of the matter is that both mobile websites and mobile web app development can no longer be ignored. Let’s rewind back and have a look through why that is.

From PCs to iPhones
It’s a tale of how things have truly transformed in 40 years. About 40 years ago, IBM chose Microsoft to develop the operating system for its PC and Bill Gates’ bet that the software was going to be the critical part of a PC made Microsoft the bluest of blue chip companies. Now IBM has chosen to partner with Apple to offer the next generation of enterprise applications. Both companies realized their amazing complementary strengths — Apple with its great consumer products and IBM with its global relationships with enterprises and unmatched capabilities in data analytics and security — and have now decided to collaborate. Many of these Fortune 500 companies are engaging in and seeing the huge potential of mobile web app development.

The example Tim Cook mentioned of how airline pilots were some of the earliest professionals to adopt the iPad because of how it enabled the pilots to replace a mountain load of flight manuals with just a slim, portable iPad, is but one example of how truly the world has gone mobile. In his recent email to all Microsoft employee, Sata Nadella emphasized how Microsoft needs to be ready for a “mobile-first, cloud-first” world. Clearly, mobiles have won over PCs and Microsoft has come to accept the reality of the importance of mobile web app development— however unpalatable that may be for the old-timers in Redmond.

The Age of E-Commerce
David Foster Wallace gave the example of the drudgery of doing grocery shopping to illustrate his point about the value of a liberal arts education and how it was not only important to ask questions but to acquire the wisdom to know which are the questions worth asking. But that drudgery can now become a moot point thanks to the burgeoning of E-commerce — why force yourself to drive to the supermarket to do grocery shopping in that busy weekend traffic full of gas-guzzling SUVs when you can comfortably sit at home and click away and let Amazon do the shipping to your doorstep? But Amazon is just one example of how E-commerce and the growth of mobile web app development has revolutionized our shopping habits.

Add to that the growing adoption of smartphones and the significant increase in mobile web app development — both high-end iPhones to low-end alternatives — and you have mobile E-commerce or mobile web app development that combines convenience with mobility. No wonder mobile E-commerce is the fastest growing segment of the E-commerce business.

Mobile Web App Development & Mobile Websites
The business opportunity in E-commerce has been spotted by many savvy entrepreneurs and they are adopting unique and innovative approaches to beat the competition in their business segments. Mobile web app development offshore is one such strategic option available to the smart entrepreneur. Mobile web app development at offshore locations brings many benefits to E-commerce companies. In addition, since people are accessing more and more information via their smartphones, having a mobile website has become almost a necessity for businesses.

Latest Technologies
Whether your preferred technology is Magento or Joomla and whether you want OpenCart or some other payment solution to be integrated to your E-commerce website, offshore web development services provided by Indian web development companies will take care of your needs. Whether it’s a complete website or you need help with mobile web app development, India is a great option for your business.

Just as Elon Musk has created an iconic company — Tesla Motors — and successfully competes with the well-entrenched automobile companies by opting for innovation and new thinking while using technologies that were often pre-existing, Indian software and web development companies have come up with innovations such as the Global Delivery Model and other innovations using the unique strengths of being located in India with access to an abundant supply of technical manpower. More and more companies across the world are realizing the benefits of using India to help with their mobile web app development strategies.

Beyond Cost Savings
Clearly, offshore mobile web app development offered at professional Indian web development companies go way beyond just the obvious cost savings — though the cost savings are important and non-trivial too.

For example, by opting for offshore mobile web app development, you have a lot of flexibility in how you want to execute your E-commerce website or mobile development. You can even hire dedicated developers at your offshore development partner company to work for you.

With Indian mobile web app development providers, you get the advantage of English-speaking professionals eliminating some of the language problems that arise with offshore development in Eastern European countries.

Mobile SEO
You cannot hope to beat the competition in the E-commerce sphere if your website is not Search Engine Optimized and you cannot hope to do the same if your mobile E-commerce website is not similarly Search Engine Optimized. You need to make sure that your strategy around mobile web app development has taken into account an SEO strategy.

Mobile SEO is different than traditional SEO as mobile websites have different requirements from desktop websites. Just as Google Penguin and Google Panda updates respectively punish websites that indulge in black hat techniques such as link schemes and down-rank low-quality websites respectively, Google Hummingbird updates are a set of ranking algorithm changes that are designed to optimize Google search results for the mobile age.

With Hummingbird, the focus is on voice search capabilities offered by the search engines and which are used primarily by mobile users. Hummingbird updates have made Google better at answering natural language queries too.

With SEO professionals at mobile web app development facilities making sure that your mobile E-commerce website is optimized in all the required and important ways, you can be assured that your website won’t suffer in the all-important organic search rankings.

A key ranking factor for mobile websites in general is how fast loading they are and your mobile E-commerce website also needs to be optimized from this perspective. Other unique mobile SEO features include the importance given to features such as click-to-call buttons on your mobile websites and readability features such as the use of large fonts.

Social Media Features
You would be losing a lot of business if your mobile E-commerce website lacks adequate social media engagement features and/or fares badly on other similarly usability metrics. Everybody is into Social Media now a days and uploading images to Facebook and liking and recommending brands on Facebook, tweeting about their likes (or dislikes) for brands, Instagramming the lunch they had at a restaurant and so on.

To be able to effectively tap into this continuing conversation, businesses need to be present on social media with their Facebook pages and Twitter handles and so on. Offshore mobile web app development services provided by Indian web development companies include building mobile E-commerce websites that have all the social media buttons.

When you have a mobile E-commerce website with all the right technical foundations, you can go for an effective digital marketing campaign with PPC advertising or display advertising. The latest trend in digital marketing is to come up with viral videos and more and more companies are opting for content marketing as a long-term way to attract potential customers into the marketing funnel. With the right sort of mobile E-commerce website and mobile web app development, you will be well-placed to win the critical marketing battle too.

Conclusion
The successful business stories are those companies who are able to spot the signs on the horizon and transform themselves accordingly and IBM is a case in point. To succeed in the growing but fiercely competitive E-commerce business, you need to have a solid business plan and also a mobile E-commerce website as well as a mobile web app development strategy needs to be incorporated from day one.

With offshore mobile web app development at top Indian web development companies like Mind Digital, you will get an aesthetically pleasing mobile E-commerce website that will have all the technical qualities to stay on top of competitors. To learn more about how we may help you accomplish your mobile E-commerce website or mobile web app development needs, drop us a query today at Mind Digital Group and we will be more than happy to help you become more mobile.