How to Audit Social Media Marketing: A 9-Step Checklist

The world revolves around social media nowadays. This can help any business to do better and grow more.

Evaluate your business’s social media performance. Identify strengths and weaknesses. Find more opportunities for your business growth.

Social Media Audit: What Is It?

A review of your business’s social media presence, performance and strategy across all platforms is a social media audit.

You will understand the impact of your social media on your business and understand areas of improvement.

Social Media Audit: Why Is It Important?

Know the reasons why social media audit is important:

Understand Audience Need

You can understand your audience’s needs with the help of a social media audit. See how people interact with your content and get insights into their interests.

Helps Brand Stand Out

Get insights into your business’s social media performance, audience engagement and competitors. It will help you know what is working for the audience and what is not.

Align Your Strategy

Once you know the audience’s interest, you can set goals, improve posts, maintain branding and identify the best posts easily.

Know Your Strength And Weakness

Social media audits can help you know the strengths and weaknesses of your business. This will help you understand the growth opportunities.

How To Audit Social Media Marketing?

Here is how you can audit social media marketing. Follow these 9 simple steps:

1. Make A List

The first step is to make a list of all your social media accounts and know what is working for your business and what needs improvement.

Go through all your company’s profiles. This will help you know which claimed accounts are under your control and which ones need attention.

2. Evaluate Your Audience

Know your audience based on demographics on each social media platform. This will help you know whom your content is reaching and where potential customers can be found.

3. Performance Analysis

Analyse the performance of all social media accounts. Separate the top-performing posts and analyse their content. List your five top-performing posts for each social media profile.

Understand what kind of content is effective for your business, whether it is photo posts, videos, stories or reels.

Measure the highest engagement metrics. Analyse whether the same level of engagement is seen on all the networks or people are more attracted to one network.

4. Examine Publishing Strategy

Keep an eye on how often on each platform posts, reels or videos are uploaded. Compare with other platforms and see whether it is working or not.

Posting on a scheduled basis can increase audience engagement, trust among the audience built for your business and sales will also increase if you keep in mind your audience’s interests.

5. Comparison

Don’t make a mistake by ignoring your competitors. When it comes to your business, understanding competition is a key element.

Understanding your competitors by comparing and analysing key factors:

• Social media platforms they are on.
• Their posting schedule.
• Kind of posts they publish.
• Their most popular posts.

6. Set Goals

Align social media marketing strategies with your overall company’s goals. You can set goals after understanding your audience, competitions and demands.

7. Brand Messaging

Make it easy for users to find you and your brand account. Try to keep all handles the same.

Add a cover photo that represents your brand. Make your social media profiles verified this will help build trust among people.

Keep your bios up to date. Leave contact information like addresses, phone numbers, emails and links.

Think of it like you are a visitor and what you will look forward to on the website.

8. Make A Plan

Now you have examined everything. You know your audience, their interests, how previous strategies are working, your competitor’s strategies and details to add on social media platforms.

It is time to make a plan by keeping these things in mind. Do not forget to schedule regular audits.

9. Polish Your Content

You know the problem, you have a plan and now it is time to make this plan work and your social media platforms effective.

Revisit the content, and know if edits are needed or what possible changes you can bring in new content.

You must understand what kind of content the audience likes so you can publish more of that.

Conclusion

An effective platform for your business is social media. Make the best use of it. These 9 steps can help you bring effective changes to your social media platforms.

Hire the right people to do this work for you as social media marketing is important for effective SEO. It drives traffic to your website and attracts potential customers.

A social media marketing agency can do its best for you and your business. Professionals will invest time and effort and make your job easy. Take your business to the next level with the best SEO strategies.