Is your SEO strategy in the UAE missing AEO and GEO?

Everyone wants to get ahead of time than their competitors in the game of SEO, but do you know that AI is completely going to change the game? You need to learn AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) for better website performance. They are not going to replace SEO but enhance it.

What are these AEO and GEO? For simple words, AEO’s main focus is on getting content featured as direct answers, like in Google’s “featured snippets” or voice search. GEO goes a step further, optimising content to be cited and referenced by AI models to generate comprehensive, new responses, such as in ChatGPT or Google’s AI Overviews. Now understand more in this guide.

What is AEO And How It Works?

What does your SEO do? It aims for higher rankings on a search results page. On the other hand, AEO targets featured snippets, voice responses, and direct answers, positioning your content as the definitive solution to a question.

It works by understanding user intent and presenting information clearly through formats like structured data, FAQs, and bullet points, making it easier for AI and answer engines to extract and deliver your content directly to the user. Now, how it works:

• Understands User Intent

It prioritises answering specific questions rather than just targeting keywords. It focuses on the explicit intent behind queries.

• Structure Content for Clarity

This content is structured to be easily understood by search engines and AI. This may include leading with the answer in front, using clear headings, bullet points and numbered lists. Also, implementing structured data and schema markup to provide context and authority to the content.

• Answers Questions Directly

The content will be optimised to provide definitive, concise answers to frequently asked questions (FAQs).

• Optimise for Coversational Search

Content will be written in a conversational, question-based format, often using question words like “how,” “what,” and “why” to match the natural language of voice and AI search.

• Establish Authority

Well-structured and organised information from reliable sources helps establish the content’s authority, making it more likely to be selected by answer engines.

Moving ahead, let us discuss GEO.

What is GEO And How It Works?

It is a more focused future orientation. In a world where AI has its impact on several sectors and contents, GEO ensures your content stands out in the crowd. You can see its benefits with the help of digital marketing services.

It ensures AI models identify your brand and content as a credible and reliable source of information. Here are the key elements of GEO:

• Conversational Content

You need to make your content sound more human if humans are your target audience, right? Ensure your content has a straightforward answer, answering questions in general, like you are conversing with your reader.

• Semantic Depth

Do not set your content’s limit only to surface-level answers. Ensure your content is rich in information, relatable terms, and entities that make things easier for search engines to understand.

• Structured Data Markup

It is critical to implement schema and structured data tags for search engines to direct them to your content’s aim.

• Real-time Accuracy

Ensure you are providing factual context through your content. AI relies on timely and reliable content, which makes it more necessary to do so.

Now, how does it work? Let us answer this question again.

How Does GEO Work?

AI-powered search results will only display your content if it speaks to both humans and machines. You get it now, right? It is necessary that the content is straightforward as well as reliable. That is how you rank higher in terms of GEO. Here is more detailed information about how you shape your content for GEO:

• AI-Friendly Structure

Ensure your content is easily crawlable by AI models. Organise the content with clear headings, clean formatting and detailed explanations. Its context-richness is equally essential.

• Conversational Style

Use a conversational tone to make it look like you are having a conversation with the audience. AI prioritises content that is naturally readable and more conversational. Content that is naturally readable for search engines is more likely to get the rank.

• E-E-A-T Alignment

E– Experience

E– Expertise

A– Authoritativeness

T– Trustworthiness

These four need to be reflected in your content. AI-driven search engines spot only the reliable sources. Following this alignment will help you steal the spotlight.

Now we think we are clear with AEO and GEO. So, make your content stand out.