Overview Of Google Panda 4.2 Update
“Google” the name is enough among the Internet savvy or search engine professionals throughout the world today. Today, Google holds the worlds market share when it comes to finding anything online using a search engine. Undoubtedly, it is has truly become the favoured search engine that simplifies research and serves you with the most relevant results. Google as a company does almost everything from have a search engine to provide email services to storage solutions and even a mobile operating system and much more. In order to maintain its edge in the market, Google is constantly updating its algorithm when it comes to its world-famous search engine. Google has recently released a new Panda 4.2 update which aims specifically at rewarding or even punishing sites based upon their content quality. Many webmasters, SEO experts and search engine marketers are still uncertain about what the algorithm is, in terms of the website impact that it has but are finding out as each day passes. With the Panda 4.2 update, some search marketers whose website were penalized earlier are recovering and some the other way around. If you are an SEO company, you are watching the constant Google updates tha come out with a close eye as it can affect the SEO rankings and traffic for your clients. The Google Panda update basically follows the principal in that it aims to enhance the experience of users and give the most relevant search results which Google has become famous for. Every update that Google makes is with the sole goal or guiding principal to give its users the best possible results based upon their search queries.
Some of the basic updates with Panda 4.2 are as follows from what we know so far:
✓ 2-3% of Queries Affected – It is confirmed by Google that this refresh affected only 2-3% of search queries. This effect is quite lower than that of the previous updates of Panda. The previous update of Panda that came in September 2014 and the last true update on May 2014, has effected up to 7.5% queries in terms of search results. So, we can comfortably say that this update has not affected many search queries when compared to previous Google updates in the past.
✓ Basically a Technical Refresh – The update that has recently been launched by Google is basically a technical refresh not a full update when compared to updates in the past as earlier mentioned. Search engines just want the results to be perfect as possible and in line with the query of the users that rely on it. This is why, Google updated the new algorithm to enhance the search results for users. If you speak to an experienced SEO company that has lots of experience, they will also tell you that this is not a major Google update when compared to previous ones in the past.
✓ Who Will be Affected by the Update – As the update has been rolling out slowly and it has not been a full refresh but rather a technical update as earlier mentioned, its been challenging to measure the actual impact it has had on rankings and search queries across the Internet. Though, it is said that many high quality small and medium sized sites were ranking higher with the update when compared to much larger websites. In some instances, some less-known websites that were providing high quality content were ranking higher than more well-known websites which further emphasizes the weight that Google has on content versus a brand.
✓ Some Say Too Late for New Changes – It takes time for Google to run updates and make it adaptable for the search engine algorithm to implement these changes in the search results for its users. This is because, updating the database in terms of the algorithm needs time for scheduling everything as the search engine is so massive with thousands of pages being added daily. Google engineers and other Google experts on a regular basis make changes and make it more convenient for users to find the most relevant search results. A massive ship such as Google takes time to change direction so they will be subtle and consistent changes rather than massive ones from what we have seen.
✓ Strategy of Upcoming Months – This is the most common concern that business owners and search engine professionals keep in their mind when new updates arrive. Google updates sometimes take months to fully roll out but the most important thing is to stick by the main guidelines of Google which is to provide high quality content on your website or blog as content is truly king when it comes to higher search engine rankings. The SEO company that you work with should be able to provide you guidance and insights into a good SEO strategy as long as they know what they are doing when it comes to SEO. Always stick to white-hat and ethical SEO tactics as it takes times but will ultimately yield you the best possible as well as long-term sustainable results. Shortcuts never last long and that is especially true when it comes to SEO.
✓ What’s Unique in the Update – There is nothing that is massively important in this Google update but rather it is one of the many updates that Google rolls out on a consistent basis even without most users noticing it. Google Panda 4.2 is rather an update that has actually been announced by Google as many updates with the Google algorithm but no one but Google actually knows about it. The impact it has had is similar to previous ones in that websites that have high quality content rank higher when compared to websites that have low quality or duplicate content. The bottom line is to provide the best possible content to users that is both high quality and useful as Google will reward those who stick by their guidelines.
It is found by SEO experts that the update is one of the slower ones that Google has rolled out when compared to other ones in the past. This also means that measuring changes to the ranking and search traffic towards any website will be more difficult than earlier updates. Many experts are keeping a close eye on this update and the many other updates that Google consistently rolls out throughout the year which is perfectly normal. It is even hard for the experts to explain that when and if the algorithm will affect or has affected your website. This is why; they analyze the facts and keep a close eye on your rankings within the search engines which is critical to see the impact that it may or may not have. Since the first update of Panda in 2011, the expert team of Google has been regularly been updating the algorithm in the ultimate aim to provide the most relevant search results to its users. If you stick to white-hat strategies and concentrate on providing high quality/useful content to users, Google will ultimately reward you with higher rankings within the SERPS.
The SEO company in India or anywhere in the world for that matter that you choose to work with should be able to advise you on the do’s and don’t’s when it comes to ranking higher within the search engines. Being a search engine marketer in this day and age requires you to constantly keep an eye on the updates that Google rolls out so that you can measure and track the effects that these updates are having on websites that you are working with. Without the proper knowledge of the updates that are released by Google, ranking your website is not so easy as you don’t know what is working and what is not working. For example, if an update is rolled out for something specific and your website is affected in a good way, you know that the strategy you or the SEO company you are working with is using has proven to be effective. Vice versa, if your website or blog is penalized for any reason, you know that something that you are doing is not working which means you or the SEO company you work with needs to make changes to that strategy. If you wish to know more about any recent Google updates or are looking for an SEO company in India to help you with your SEO strategy, please feel free to get in touch with the team at Mind Digital as we would be more than happy to discuss your SEO strategy and help you improve your rankings within the search engines.
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