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Power Of SEO And Social Media For Your Business

By admin October 10, 2014
Blog, Digital Marketing 0

Building a business website or an Ecommerce website is the first step in a long process. Once the website is up and running, you need to market the website to potential customers to grow your business. Organic Search Engine Optimization (SEO) is one of the best ways to increase the visibility and profile of your website.

SEO Services
SEO service providers are professionals who provide SEO services to improve the ranking of business and individual websites in the organic search results of search engines. Ethical SEO service providers usually won’t promise stuff such as number one rankings on search engine result pages (SERPs). Rather, they will promise to audit your website, its link profile and suggest improvements including off-page and on-page optimization, addition of Schema.org markup or any other relevant suggestions.

Advantage of Offshore SEO Services
You can access cost-effective professional SEO Services by opting for offshore SEO Services. SEO professionals at offshore SEO service companies bring a lot of depth in terms of experience and can help your business without breaking the bank.

Staying on Top of Google Algorithm Changes
As the major and dominant search engine in the world, whatever changes are made by Google has a big impact on websites as every website wants to figure at the top of Google search results. There is no better way to grow your business than to feature consistently on Page 1 of Google search results. And Google keeps making numerous changes to its algorithms — Google Penguin, Google Panda and Google Hummingbird are just a few of them.

With Google Penguin, link schemes are no longer kosher. Those sites that follow such ‘black-hat’ SEO techniques will get punished by Google with lower rankings in search results. From the first announcement on April 24, 2012, the latest Penguin updates are Penguin 5 a.k.a. Penguin 2.1 released on October 4, 2013. Similarly, Google Panda — named after a Google engineer Navneet Panda rather than the famously cute bear — search engine ranking algorithm updates are aimed at lowering the rank of “low-quality sites” and show only high-quality sites at the top of the search results. All of these updates need to be monitored by the SEO services company you are working with.

The Google Panda patent granted to Google in 2014 talks about a ratio which affects the ranking of an entire site or a specific section. Google Panda negatively ranks sites with duplicate content or poor quality content. One more set of changes to its search algorithm wrought by Google is known as the Google Hummingbird. This is about Google search using synonyms and contexts. This is Google’s move in the direction of conversational search and natural language search or semantic search. This will help improve how search queries are parsed — especially when queries are put to search engines in the form of actual sentences that humans speak or write. This is tied to the increasing use of mobile devices which has led to an increase in voice search which tend to be more like actual sentences. For example, a query such as ‘how old is Barack Obama?’ is an example of a conversational search query which Google is able to interpret and answer accurately. Google Hummingbird is also tied to the expanded use of Google’s new Knowledge Graph. These are all things a company that is providing you SEO services can help you with.

Staying on Top of Digital Marketing, Social Media Marketing & Content Marketing
To beat the competition, marketing is an absolute must. Marketing can come in many forms — there are the traditional forms of marketing such as print and TV and there are digital or online marketing options. For Ecommerce websites and online businesses, digital marketing offers a way to reach out to potential customers in an efficient and cost-effective manner. Clearly, there is no need to pay $4 million for a Super Bowl half-time ad lasting 30 seconds if you are a small online business focused on selling hiking equipment or adventure sports gear.

While there are effective paid online marketing options such as PPC marketing, paid video ads, Facebook advertising and so on, these are usually short-term in nature with short-term targets in mind. On the other hand, Social Media marketing and content marketing can be conducted with long-term benefits in mind. The company that is providing you SEO services can also help you with Social Media as well.

Social Media marketing (SMM) is of course free and it is up to individuals online businesses to leverage the multiple Social Media platforms such as Facebook, Twitter, Pinterest, Instagram, etc. Depending on your business vertical, you should formulate a Social Media marketing strategy with focus on the right Social Media marketing platforms. You may choose to focus on Twitter to run campaigns to promote an event or a product while you may choose Facebook to share updates with those who like your Facebook page.

Facebook is better for image-oriented content as is Pinterest and Instagram while Twitter lets users get in touch with the business swiftly. But when users make complaints via Social Media, then it is up to the business to respond to those complaints swiftly and in a business-like fashion. Social Media can often be a double-edged sword as various Social Media blunders committed by various businesses over the years has shown. By strategic outsourcing of Social Media marketing to SMM professionals via SEO service providers, companies can get powerful benefits of Social Media marketing at very competitive prices.

Since Google is giving greater value and higher rankings to sites with great and original content, it makes sense for websites to upload good quality content to their official blogs. These blog posts can also be shared via the official Facebook and Twitter accounts. This information sharing improves the value of the brand if the site becomes known as an authority on a given topic and a go-to source of meaningful information. Popular blog posts get widely shared on Social Media and smart videos can go viral via YouTube. To promote a business, you can create a smart 30 second YouTube video that has a clever take on a boring topic such as airline safety videos or a video that is somehow funny or catchy. Think of the Game of Thrones and House of Cards mash up video or the toughest job in the world video or 20 strangers kissing video. Each was unique in some way or the other and got millions of eye balls.

Conclusion
Of course, all of this Social Media marketing, content marketing, as well as viral videos are free. Businesses just have to be creative enough in a fiercely competitive world where YouTube is full of billions of hours of cute cat videos and cute smiling babies. By outsourcing some of this Social Media marketing and content marketing effort to experienced professionals at Indian digital marketing companies, businesses can get world-class SEO Services at cost-effective prices.

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