PPC keyword research: What you need to know

Keyword research is the backbone of your PPC campaign. It helps you attract the right audience with the help of the right keywords. For every SEO, keyword research plays a vital role, and PPC is also part of your SEO, so do pay attention to PPC keyword research.

PPC is a component of a comprehensive digital marketing strategy that complements and can enhance SEO. Combining them allows you to use PPC for immediate visibility while building long-term organic growth through SEO, and you can use real-time PPC data to inform and optimise your SEO efforts.

What is Keyword Research in PPC?

Keyword research involves creating a list of keywords that searchers use to find information on a particular topic. It does include gathering insights into each term’s search volume, and depending on the tool being used, the level of competition. Here is more you must know:

• Over time, PPC keyword research has seen a significant evolution, with Google introducing automation, broader match types and campaign consolidation. These changes have played a significant role in how PPC marketers approach eywrod research and the factors they must consider.
• Beyond search campaigns, keyword research can also help build audiences for display and video ads.
• Marketers can expand their reach across multiple ad formats by targeting users who are either searching for specific terms or engaging with content related to those keywords.

Understand how to conduct keyword research for PPC. An e-commerce PPC agency can help you with this.

How to Conduct Keyword Research for PPC

Steps	Explained
Identify Seed Keywords	The list of seed keywords is the starting point to prompt the keyword research tools in the right direction. The seed keywords are usually broader, that is, 1 to 3 words in length. You must first identify the following to determine the seed keywords: The product and/or services you are promoting. Are you promoting the whole offering or certain areas in which you wish to focus? It can be dependent on the budget, competitiveness and price points. The objective/goal of the campaign you will run. You must be clear on what you are focusing purely on.
Use Keyword Research Tools to Expand The Seed List	Well-known and lesser-known tools can help you build a target keyword list. Here are some recommendations: Google Keyword Planner is a free tool built into Google Ads. It offers suggestions of keywords based on up to 10 base keywords you input or a website URL. Semrush can be used for SEO analysis, competitor analysis and keyword research. Google autocomplete can give insight into which terms for a given topic are trending and popular.
Analyse Keyword Metrics	It helps determine the search volume, competition levels and PPC expectations.
Review SEO Keywords	This can reduce task duplication and help identify where website content may be optimised for certain terms. It helps improve the quality score. It does help identify gaps in SEO purposes, which can eventually benefit your campaign.

FAQs: PPC Keyword Research

Q1. What is Pay-Per-Click (PPC)?

It is a digital advertising model where advertisers pay a fee each time their ad is clicked. This model is used to drive traffic to a website and is often associated with search engines like Google Ads, where advertisers bid on keywords to have their ads appear when a user searches for them.

Q2. How to run a successful PPC campaign?

To run a successful PPC (Pay-Per-Click) campaign, you must combine strategic planning with continuous analysis and optimisation. The process involves defining clear goals, conducting thorough research, creating compelling ads and landing pages, and ongoing performance monitoring.

Q3. How to do effective keyword research for PPC?

Effective PPC keyword research involves brainstorming a broad list of terms, using tools like Google Keyword Planner and competitor analysis to expand and analyse it, and then organising keywords into tightly themed ad groups with negative keywords.

Q4. Why is PPC keyword research essential?

PPC keyword research is essential because it ensures your ads reach the right audience, maximises your return on investment (ROI), and improves campaign performance by targeting relevant search terms.

Final Thoughts

At MDG, your PPC campaign can turn out successfully because our professional team work on your goals. They align with your goals and work accordingly. Also, you can take advantage of the SEO services the team provides to achieve online visibility and the right audience. Run a successful PPC campaign and attract relevant organic traffic to your website.

Reference

Search Engine Land