Web Design Best Practices – Tips To Keep Your Website Fresh, Unique And Relevant
Take your business online or risk lagging behind the competition! The message is loud and clear, and maybe by now, a vast number of businesses must have understood it in full.
Thus, you need to have a dedicated website so that your business reach the internet and leverage an ever-growing marketplace. This is what your competitors are doing and naturally, you can’t cede them an advantage.
Every company, be it big or small, should have a website as this is the only way to enter the throbbing and dynamic online world and take a shot at opportunities.
Not having a website or not being in the online world means –
✓ Your business and its aspects, including products and services etc., fail to reach to a wider audience
✓ Brand awareness advantages are lost
✓ Customer communication prospects are missed
✓ Your business fails to realize its true potential
We can clearly see how not having a website deprives businesses an opportunity to engage and connect with their customers. This is how potential customers are let free to be with one of your competitors, which is surely what you never want!
Why website is key to online success?
Website is the foundation upon which your business’ online journey is built. If there is no foundation, can you build something? Going online means getting a vast market to cater and capitalizing on the advancements of the technology in the best possible manner.
To understand how bigger role a website play, you need to look at the statistics below –
✓ More than 40% population of the world now have access to the internet
✓ More than 1 billion people have bought one or another product online, which means some 40% of the total internet users in the world have done buying
✓ In some developed countries, including the UK, close to 90% people now use the internet
✓ The internet is a now a massive influencer of in-store sales and as per a report, its impacts have touched up close to 60%
✓ Google recovers more than 3 billion searches on a daily basis
✓ By 2017, the internet traffic will reach to a level which will be more than the combined total of all previous years
These stats make it obvious that the internet is growing in scale and size at a phenomenal rate and there is no looking back.
A business can benefit only when it’s there bang in the middle of all action and activities on the internet. This is where a website helps, and this is where quality website matters.
Web design and your business
A website is the sum total of design and development. While the former is about the visual aspect and layout, the latter is concerned about the technical side of the website. Both overlap each other and make websites ideal for web presence.
Web design includes –
✓ Visual aspects of the website
✓ It’s about the customer-facing or “front end” part of the website
✓ How a site looks and how it enables interactions to customers
✓ It’s about web usability
✓ Includes the way a site is made user friendly
✓ Giving navigation ease and keeping the site intuitive
In a sense, it’s the design part that customers see first and make an impression about the business. Thus, it has to in sync with the spirit and ethos of the business.
Web design best practices and latest trends
Visual aspects are important as they are they first things users notice about a website. Designers should therefore ensure that the design is up to the mark and in sync with the latest web trends.
Here are best practices and trends that web design should incorporate –
#1 Fresh and unique design
A good website is one that create a solid first-up impression on visitors. Nobody would find your site attractive if it’s similar to thousand others around. Template sites won’t do any magic as they fail to rise above the curve of the sameness. Your need to go beyond the template version and opt for a unique and fresh design. In doing so, you’ll need some kind of tweaking as well with the design and layout part.
#2 Make your website useful and informative
Visitors never come to assess the visual merit of your site. Rather, then come to gain some information, understand your business, know your product and familiar with your business. Thus, your web design needs to look good together with adding value to users. The first page of your website then holds the key and you should pepper it with only right kind of content and information. Neither can you leave the home page blank nor overstuff with lots of products, images etc. Follow a minimalist approach and let users find some value.
#3 Deliver superior user experience
You site should not confuse visitors in any sense. Rather, it should deliver then a superior users experience. You should put navigation button right at the top, clearly visible to users. The site should use flat design, simple animations, bigger images and prominent call-to-action buttons. With CTA on homepage, visitors are drawn into the site and this is how conversion rates shoot up. Unless visitors feel good about coming to your site, you can’t expect them to take some action to benefit your business.
#4 Showcase products and services in a clear manner
Most visitors come to your site to see products or grasp the services you deal in. Thus, you need to show them in a clear manner what they have come for in the first page. The home page is not the place to list together all products; rather, you can showcase a few of them in a prominent manner. Don’t forget adding product photos and descriptions and they should be clean and in a structured way. If you failed to show the products in a right manner, who would then trust you?
#5 Avoid graphical intensity to keep load time faster
If you site loads in 2-3 seconds, then users will stay and if it takes longer, they won’t. Clearly, slow load times can harm your prospects in a big time and thus, you should look for ways to keep the load time of the site faster. Not doing the same means conversions will get a hit. You should not go with a graphically intense web design and if you did, you would need then bandwidth to support the design. Your site should not use heavy images, videos etc. as they bring its speed down.
#6 Easy accessibility and organized web design
The website should be designed in a way to never pose any trouble on the accessibility front. There should be a consistency in the layout and design of all pages. Navigation should be clear and visitors should feel tempted in going deep into the site. Similarly, the site should be structured and organized which means it should present information in a right manner without confusing visitors ever. From text to colour to font – everything should be used appropriately to help visitors during their visit to the site.
#7 Make content presentation engaging
Not only the content on the site should be fresh and unique it should also be presented in an engaging manner. After all, you need to deliver good experience to users. So, apart from adding quality into the content, you should focus on its readability and legibility. Having outdated content should be a big no, and the products and services should be laced with right imagery and descriptions. Right from the colours, graphics, illustrations, voice and photos, the content should be clear, larger and easily readable. The content should be easy on the eyes irrespective of the device type used by your audience.
#8 Use a responsive design
Responsive design is not only the latest web design trend but it’s also a necessity. Since searches from mobile are growing in scale, websites need to be adaptable to every screen size and device type. And this is where responsive design helps and become indispensable. With such design, your website will give a consistent look and feel across devices, be it desktops or laptops. Response websites are now a ranking factor which means you can use them and boost the visibility and rank of your site in search result pages.
#9 SEO-friendly design
Every website looks to score well in SERPs. This can be done either naturally or with paid attempts. Doing it naturally means you leverage search engine optimization techniques. Quite clearly, your optimization efforts should be in sync with the latest algorithm and changes in the wake of it. The best strategy is to lace website with SEO-friendly features. So, you need to work upon the technical aspect, keep the site’s load time good, enrich it with responsive design, make it cross browser compatible and add quality content etc.
In a nutshell, latest web design trends should be followed so that the website becomes friendlier to your target audience. This is only possible when you hire a top web design company and boost your business’ prospects on the internet.
- How To Call Batch Apex By Scheduler Class Within Salesforce
- What Is The Importance Of Google Algorithm Updates
- How To Create Dynamic Dependent Picklist Of Objects Within Salesforce
- What Is Wrapper Class & How To Use It In Salesforce
- How To Create Pagination Within Salesforce
- Tips For Hiring A Good Offshore Drupal Development Company
- Web Development Mistakes That Affect Your Online Reputation
- How To Integrate Google Maps Into Your Salesforce Software
- Check Your Link Building Strategy For 2014
- Tips For Selling Products Through Social Networking
- How To Create A Chart With Salesforce
- Benefits of Using India For Outsourcing & Offshore Development
- How To Integrate Salesforce With Facebook
- What Is Service Cloud Console In Salesforce & How To Enable It
- Superior Offshore Web Development At A Reasonable Cost
- How To Create Bucket Fields In Your Salesforce Reports
- 5 Things To Consider When Hiring A Drupal Developer
- Growth Of E-commerce Website Development
- Challenges In Hiring An Offshore Web Development Company
- 10 Tips When Creating Batch Apex In Salesforce
- What To Include & What To Exclude In SEO Plans
- How To Create An Opportunity Using A Visualforce Page In Salesforce
- Hire An Offshore Ruby On Rails Development Company Over A Freelancer
- Hire Drupal Developers Offshore To Increase Your Capabilities
- Effective SEO In A Post Panda Update – The Rules Have Changed
- Common Mistakes In Offshore Web Development
- What To Consider While Hiring A Dedicated Ruby On Rails Developer?
- Smart Phone & Tablet User Penetration
- Tips For Hiring A Good Offshore PHP Development Company
- Why Responsive Web Design Is Essential For Your Business
- How To Email Documents From Salesforce
- Website Development And Website Design Company India
- Why Work With An Offshore Development Company?
- How To Create Tab Panel In Salesforce
- How To Avoid 5 Common Off-Page SEO Mistakes
- The Multi-Billion Dollar Offshore Software Development Industry
- What Are The Advantages Of Digital Marketing Over Traditional Marketing?
- SEO & Conversational Keyword Search
- How To Avoid 5 Common On-Page SEO Mistakes
- How To Add Google Authorship And Its Benefits For Better SEO
- What’s Better For Facebook Ads: CPC Or CPM?
- Questions To Ask Your Potential Search Engine Optimization Partner
- How To Create Batch Apex In Salesforce
- Benefits Of Offshore PHP Development For Your Businesses
- Offshore Magento Development Means More Than Just Development Help
- What To Look For When Hiring A Dedicated OpenCart Developer
- Why You Should Consider Hiring Joomla Developers Offshore
- Stop Using Free Web Templates – Hire A Web Development Company
- How To Manage An Offshore Development Company?
- Hire Offshore Software Professionals To Help Your Business
- Offshore Development Is A Sensible Solution For Recessionary Times
- Why You Should Offshore Your Joomla Website Development
- 5 Tips To Help You Hire A Good Offshore PHP Development Company
- Reasons Why Salesforce CRM Customization Is Easy
- PHP Development – Turn Your Website Into A Multi-Featured Web Application
- 5 Things To Ask A Web Development Company Before Starting Work
- How A Multifaceted Web Development Company Can Help You?
- Take Advantage By Hiring A PHP Development Company From India
- Use Social Media Marketing To Improve Your Brand Identity
- Hiring Dedicated Developers From Offshore Development Companies
- See Measurable Results By Hiring Dedicated Ruby On Rails Developer
- Can “Developed By” Links Hurt Your SEO?
- Avoid 4 Common WordPress Development Mistakes
- How To Get All Salesforce Components In Force.com IDE
- The Manifold Advantages Of Working With An Offshore Web Development Company
- Hire A Dedicated Drupal Developer To Develop A High Performance CMS
- Web Development Company In India Defined
- Offshore Development – The Most Beneficial And Cost Effective Way To Outsource Your Business
- What To Look For When Hiring An Offshore Development Company
- Why Dedicated PHP Web Developers Are In Demand
- How To Avoid Some Common Mistakes When Working With An Offshore Web Development Company
- How To Choose An SEO Company
- Factors To Consider When Hiring Offshore Developers In India
- What To Look For When Hiring Dedicated Magento Developers
- Why Google Create Its Own Title Instead Of Using Yours
- 3 Challenges of Working with an Offshore Web Development Company
- Why Ruby On Rails Development Has Become Popular
- Why Hire A Web Development Company That Also Offers SEO
- 10 Tips And Tricks For Salesforce
- Are Back-links Losing Their Importance To Google Search Rankings
- The Significance Of A Salesforce Developer
- 4 Reasons to Hire A Web Development Agency Over A Freelancer
- Hire A PHP Developer- How Outsourcing Can Be A Key To Success
- Importance Of Strategic Digital Marketing For Business Growth
- Factors To Keep In Mind Before Hiring Dedicated Magento Developer
- Web Development India – For Prompt And Accurate Services
- Looking For An Offshore PHP Development Company, Where Do I Begin?
- 5 SEO Myths
- How To Choose A Company When Hiring Dedicated PHP Developers
- Why You Should Optimize For Local Search
- Hiring Offshore WordPress Developers Can Help Your Business
- How To Use Social Networking To Market Your Business
- Why Offshore Web Development To India Makes Business Sense
- 5 Factors To Consider When Hiring A Web Development Company
- Top Five Benefits Of Salesforce
- Benefits Of Hiring A Dedicated PHP Developer From India
- Using SEO & Social Media Together
- How Can An SEO Company Help Your Profile Online
- Strategic Importance Of Mobile SEO
- Choose The Social Media Network That Suits Your Business
- Why Offshore Web Development Services Make Sense
- Evaluating The Pros And Cons Of Offshore Web Development
- Offshore Joomla Development Help & Much More
- Breaking SEO Myths – SEO Is Simpler Than You Think
- Is SEO Important?
- OpenCart Development – An Incredibly Powerful E-commerce Platform
- 4 Things To Avoid In Offshore Web Development
- Digital Marketing Tips
- Why PHP Web Development Makes Sense
- Find A Website Development Company That Suits Your Needs
- OpenCart Development A Superb E-commerce Choice
- Mobile SEO – What Should You Be Thinking About?
- Why You Should Consider Offshore Software Development
- How Open Source Web Development Is Beneficial
- Website Load Time Has A Deep Impact On Your Business
- 5 Reasons To Use A Client Focused Web Development Company
- Top 5 Reasons To Use A CMS System For Your Website
- Why Is It The Perfect Time To Get An E-Commerce Website Developed?
- How To Generate Traffic From Blogging
- E-Commerce Growing Faster Than Ever
- SEO Is Both A Science & Art
- 6 Tips On How To Increase Your Website Speed
- Increase In Demand For Offshore PHP Development
- The Use And Benefits Of The Force.com Platform
- Activities A Search Engine Optimization Specialist Performs
- The Most Important Factors For Successful E-commerce SEO
- PHP Development & Much More
- Brilliant Web Development Services Offshore
- Magento Shopping Cart- One Of The Best Shopping Carts Available
- Cloud Computing Offers Fundamental Service Models To Users
- How Search Engines Work & Why Search Engine Optimization Is Important
- Opencart Development – An Adaptable E-commerce Platform
- E-Commerce SEO Techniques
- Do You Need A Web Design Company
- How Can I Get Help From Salesforce Directly?
- How Effective Is Hiring A Freelancer Instead Of A Web Development Company
- Tips To Create A Good Backlink Profile
- Aspects To Consider Before Choosing An Offshore Web Development Company
- What To Look For In An Offshore Joomla Development Company
- Offshore PHP Developers Can Increase Your Bottom Line
- Importance Of Google+ In Search Ranking
- Mind Digital Group Selected By Silicon India – Startup Of The Year 2014 Web Development
- What Exactly Is Offshore Web Development
- Impact Of Social Media on Ecommerce
- Custom Website Design And Online Promotion Go Hand-In-Hand
- Gaining Efficiencies & Remaining Competitive With Offshore Development
- 5 Things To Consider In Web Development
- 4 Simple Ways To Boost Your SEO Using Social Media
- Make Social Media Work For Your Business
- Hiring Offshore PHP Development Resources
- 5 Tips On How To Increase Traffic To Your Blog
- How Can An Offshore Development Center Help Me?
- Importance Of Communicating Your Needs To Your Web Developer
- Growth Of Mobile Web App Development
- Why You Should Outsource Your Social Media Marketing
- Mobile & Tablet Applications Usage
- Why Google Plus Needs To Be Taken Seriously
- Offshore Development Offers Higher Rewards And Less Risks
- Why You Should Consider Hiring Someone For Search Engine Optimization
- A Comprehensive Digital Marketing Campaign Can Do Wonders
- What’s Better For SEO Mobile Design Or Responsive Design
- Offshore Drupal Development Is A Brilliant Choice
- OpenCart Development Benefits For An Ecommerce Store
- Importance Of Social Media For Branding
- Ruby On Rails Offshore Development And ROR Benefits
- Online Reputation Management To Enhance Your Online Presence
- Social Networking
- Offshore Web Development A Boon Or A Bane
- Why India Has Become A Hub Of Offshore Web Development
- Is Search Engine Optimization Really Important?
- Six Reasons Why India Is A Special Offshoring Zone
- Social Media Is Here To Stay
- Custom Web Development Services – Tailored To Meet Your Specific Needs
- Know What Search Engine Optimization Can Do For You
- Offshore Joomla Development Is A Viable Option
- Build A Brilliant Ecommerce Store With An Offshore Magento Development Company
- Ever-Increasing Demand For Dedicated PHP Developers
- Offshore Development Serving To Be The Cheaper Alternative
- Web Development Versus Web Design – Is There Really A Difference?
- How Can A Web Development Company Help Your Business
- Offshore Web Development India And Innovative Techniques
- Brand Awareness Through Social Media
- Offshore Drupal Development For A Cost-Effective Website
- Why Requirement Analysis Is Necessary For Web Development
- Grow Your Business With Efficient Offshore PHP Development
- Dedicated Joomla Developers Can Help Your Business Excel
- Superior Results With Offshore Magento Development
- Offshore Web Development For An Alluring Website
- Search Engine Optimization To Increase Your Web Traffic
- PHP Web Development Solutions Impact On Your Business
- India Is The Location For Offshore Magento Development
- Choose WordPress Development For A Great Website
- Search Engine Optimization Is Not Rocket Science
- Offshore Web Development Is A Viable Option
- Offshore Ruby On Rails Development Is A Superb Choice For Development
- The Evolution Of Search Engine Optimization
- 4 Crucial Factors For Search Engine Optimization
- Magento Development For A Brilliant Ecommerce Store
- Hire Dedicated Joomla Developers For Cost Effective Web Development
- Offshore PHP Development Can Help Anyone Succeed
- 5 Reasons Why WordPress Development Is So Popular
- Offshore Drupal Development Is A Cost Effective Option
- Why Choose Custom Web Development
- What Not To Do With An Offshore Web Development Company
- Simple Tips On Magento Ecommerce Development
- Why You Should Hire An Offshore Magento Developer From India
- Ruby On Rails For Robust And Rapid Development
- Create A Robust Website With An Offshore Drupal Development Company
- Advantages Of Outsourcing Web Development Projects
- Hire An Offshore Magento Developer For Cost Effective Services
- Internet Mogul Magazine Coverage – Mind Digital Group
- Offshore PHP Development – Know Your Options
- Take Advantage Of The Global Perspective Of An Offshore Web Development Company
- The Many Advantages Of Choosing Ruby On Rails Development
- 5 Brilliant WordPress Plugins
- 5 Reasons To Choose Drupal Development
- Importance Of Choosing The Right Offshore PHP Development Company
- Why Hiring Dedicated PHP Developers Is A Viable Choice
- Top 5 PHP Development Frameworks That Speed Up Development
- Qualities To Look For In An Offshore Web Development Company
- Hiring An Offshore Web Development Company Can Benefit Your Business
- Four Things To Help You Choose The Right WordPress Development Company
- What Is The Role Of An Online Reputation Management Agency For Your Business?
- Why Go With An Offshore Web Development Company
- Quality Provided By Offshore Web Development Companies
- Benefits Of Choosing OpenCart Development
- How Onshore Web Development Is Being Replaced By Offshore Web Development
- Reasons For The Necessity Of Search Engine Optimization
- Magento Development Is An Ideal Ecommerce Solution
- Considerations When Hiring An Offshore Web Development Company
- What Benefits Can Social Media Bring To Your Business
- Why Has Magento Development Become So Popular
- 3 Brilliant Extensions For Your Magento Ecommerce Store
- India Is The Location For Offshore Magento Development
- Offshore Joomla Development Will Help Your Business
- Convenience And Ease Of Use Makes OpenCart Development Popular
- Offshore PHP Development Is A Budget Friendly Way To Develop A Website
- Magento Development Is A Smart Business Decision
- Offshore Web Development Can Save Your Business
- Drupal Development Has Many Benefits
- Should I Go For WordPress Or Joomla Web Development
- Magento Development In India Is A Brilliant Option For Your E-commerce Needs
- Offshore Magento Developers To Maximize ROI On Your Budget
- An SEO Company Can Help Your Website
- Offshore PHP Development – Know Your Options
- Magento Development To Build An Enterprise Ecommerce Store
- What Everybody Ought To Know About Offshore Web Development
- Why It Is Important To Choose An Experienced Website Designer
- Investing In Paid Search Or Search Engine Optimization
- Considerations To Hire An Offshore Web Developer
- Offshore PHP Developers Is A Good Business Idea
- Things To Look For In An OpenCart Development Company
- What Is A Headless Drupal CMS ?
- Power Of SEO And Social Media For Your Business
- Quality Offshore Web Development Results Comes With Experience
- Offshore Web Development To Meet Varying Business Needs
- Offshore Joomla Development Is An Exceptional Choice
- Offshore OpenCart Development For The Online Store Of Your Dreams
- 5 Things To Consider In Offshore Web Development
- How To Recruit An Offshore WordPress Development Company
- Benefits Of Hiring Dedicated Joomla Developers For Your Business
- Offshore Web Development Is A Cost Effective Solution
- 3 Tips To Find A Good Offshore Web Development Company