What Makes A Great Website Design?

It’s the web design which determines success of any website. No matter how beautiful a website is, no matter what the merit of its visual design is, it will never be a success unless it combines usability and utility together. And since people first notice website before communicating with a business, it is always important to take its design seriously.
More importantly, web design is also a factor in conversions. If the design of your website lacks quality, no matter what conversion tactic you use, there will be virtually no boost to prospects. So, clearly, website design is much more than how a site looks and feels; it’s also about how it works.
Even if your website is simple, it can still perform great on search engines on the basis of its usability and structure. That’s why the focus should be on developing website based on their ability to deliver better user experience. To achieve that, it’s always better to trust experienced designers and give them freedom to do their job.

Here are some of things that make a website design great –

1. Keep your design simple
Simplicity is the key when it comes to web design. You must retrain from over-designing and avoid putting too much needless elements on the page. That often distracts visitors and force them towards other sites. The goal should be to have clean and fresh design so that users don’t find it hard in navigating from one page to another. A good design is one that is easy-to-use, quick to load and free of clutters. If visitors are able to find their way through the site easily, that means the design is simple and effective.

2. Maintain consistency between design elements
A great website design is one that has consistency between design elements. Which means, it takes effort to maintain consistency of design elements through each of the pages of the website. This also suggests that all the pages throughout the website must have the same type of fonts, sizes, menu styles, button styles, headings etc. From color for the texts to fonts, there has to be a proper planning for them in the development stage itself. Your web design will be effective only when there is consistency of design styles and elements.

3. Compartmentalize your design by using grids
The use of grids is very helpful in compartmentalize your design and improve readability of the web pages. When you use horizontal and vertical rulers (grids), it helps compartmentalize the design so that everything from design and content seem easier on the eye. The use of grids is also done to achieve minimalist designs so that any presence of clutters can be pushed out of the design. This is how web design can have a proper structuring of elements so that things don’t cause burden on the eyes.

4. Have an appealing yet readable typography
Visitors to the site will often be less bothered with the visual aspect and rather more with the way the information is provided to them. More than design, their focus will be on the text and its display as this is how they will get information. Plus, how your website makes available information can also affect its SEO prospects. For that reason, the typography should be both visually appealing and readable so that visitors can have it easy. Apart from using keywords, metadata subtly, you should use fonts that are simpler to read with a proper combinations of typefaces for headlines, text etc.

5. Focus on mobile compatibility
An effective web design in today’s time is one that considers various screens. With the number and usages of mobile phones and hand-held devices growing at astronomical rate, it would be a mistake to not have a web design that is responsible across screens and devices. Worse still, not having mobile compatibility means your business will lose prospects to competitors. Plus, it’s quite simple and cost-effective to get the web design converted into a responsive and adaptive one for all screen sizes. So, do this and make your website a hive of activities and visitors.

6. Choose a perfect colour palette for your website
If your web design has a poor colour combination, it will distract users and might negatively affect conversions too. On the other hand, a perfect color combination always helps attracts users and boosts conversion of the site. Keeping this in mind, you must choose a right color palette for the website so that a pleasing experience can be created for visitors and positive impact created upon them. With colour palette, the trick should be – have adequate white spaces, avoid too many colours (use just 3 or 4 max), and get a balanced look for the design.

7. Deliver easy navigation to users
Websites having easy navigation have visitors stay on them for longer than those who don’t. If users find easy to navigate from one page to another, or if they can travel through the site seamlessly without any hassles, they will spend more time and are least likely to leave mind-way. That’s why a great web design must have a logical page hierarchy, have clickable buttons in place and use bread scrums as well. If your website is able to deliver users information within three clicks, it means its web design is both great and effective.

8. Boost loading spaces of your web pages
Visitors absolutely abhor websites that take longer to load. They get put off and might leave immediately if it takes too much time to load. That’s why you should consider this fact and take effort to boost the loading speed of your web pages. The first thing you should do for that is to optimize image sizes and then reduce HTTP requests (by merging code into a main CSS or JavaScript file). To improve loading speed, you can also compress CSS, HTML and JavaScript. Doing all this will help your web pages to load faster or take less time to load- something users like a lot. You can also trust a top website design company to get the design right.