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Why Choose Magento As An Ecommerce Platform

So you have finally decided to bring your business online and enter the multi-billion dollar Ecommerce world, great! The question now remains what platform and technology should you use as the options can be daunting to say the least from the many options that are in the market from open-source solutions such as Magento, OpenCart or PrestaShop to hosted solutions such as Shopify, which one to choose is the magic question. The Magento CMS (Content Management System) platform is the most widely used Ecommerce platform in the world today. It is owned by Ebay and some of the world’s leading brands such as Samsung, Nestle, Nespresso, Nike, Men’s Health, Olympus use the Magento CMS along with millions of other small and medium-sized businesses across the world. So, why are so many companies choosing to go with Magento development versus other CMS platforms or solutions such as OpenCart, WooCommerce, Shopify, PrestaShop and a whole host of others. Below, we will discuss some of the reasons why choosing to develop your Ecommerce website in Magento is a brilliant idea no matter how small, medium or large you are:

✓ Magento Is Open Source – They are 2 available versions of Magento which are Magento Enterprise and the Magento Community Edition. The Magento Community Edition which is sufficient for most Ecommerce companies is completely free to use and open source. They are no licensing fees or maintenance fees or other hidden costs when you choose to go with Magento development within the Magento Community Edition. In addition, the Magento CMS is written in the PHP programming language and it is fully open to modify as the code is completely open for any developer to see or modify. If you are a PHP development professional and know Magento, you can easily write your own customized code or modules to give your Magento Ecommerce website the functions, features and capabilities you are looking for. Being open source and free to use are two of the major reasons why choosing to go with Magento development for your Ecommerce website makes perfect sense for your business no matter how big or small you are. You don’t want to get bogged down with a limited closed-box solution which the Magento CMS is far from.

✓ Community & Support – In any line of business that you have, support is critical and the Magento development community provides just that. The Magento development community is huge, growing and super helpful. They are numerous forums, blogs and an umpteen amount of free, readily-available resources that are available when it comes to getting help with the Magento CMS. If you have any questions, problems or even suggestions for other Magento development professionals or Ecommerce business owners, the options are many. The more widely used a technology is, the better it is for both a developer as well as an Ecommerce business owner since they can find solutions or help for anything that may need. Choosing to develop your Ecommerce website in Magento is a great idea as the community and overall support is brilliant within this CMS platform for both developers as well as Ecommerce business owners. Lastly, ask the Magento development company you are working with to share the resources or places where they interact with other development professionals to gain knowledge in general as well.

✓ Extensions, Modules & Plugins – The Magento CMS comes loaded with tons of features out of the box for almost any sized Ecommerce company. However, if you are looking for that extra oomph or those extra features to set yourself apart from your competition, choosing to go with Magento development is a decision which you won’t regret. They are a huge amount of both free and paid for solutions that are easily and widely available with the Magento CMS platform. Extensions and extra features are a must when it comes to choosing a CMS platform for your Ecommerce business and choosing to go with Magento is a decision which you won’t regret. Almost any type of feature or functionality that you can think of or need can be more than likely found for the Magento CMS system. If you can’t find it, you can easily develop it since the Magento CMS is open source making it very much possible to customize it around the varying business needs you may have. Lastly, if you are looking for some extra functionality that the Community Edition does not provide, you can always upgrade to the Enterprise edition if you really want to step things up for your online store which you will need to pay extra for.

✓ SEO Ready & Friendly – So, you have finally created an Ecommerce website that looks great and functions even better, no what? One business critical decision you need to make is to ensure that your website is getting found online across all the search engines such as Google, Yahoo, Bing and so on. By choosing to go with Magento development, you are choosing an Ecommerce platform that is built with SEO in mind. From the ability to customize your URL’s for SEO best practices to having sitemaps or even adding Meta Tags or multi-layered navigation, Magento has it all and then some from an SEO perspective. If you are looking for an Ecommerce platform that is SEO friendly which is critical if you want to get found online for the products or services that you are offering, then the Magento CMS platform is a great choice.

✓ Created For Ecommerce – If the WordPress CMS was created with ease of use and for any website or blog, then the Magento CMS has been created with Ecommerce in mind from day one. When something has been created with a purpose in mind such as the Magento CMS, then it’s really hard to compete with it. Even though you can have plugins that allow you to make your CMS Ecommerce friendly which Drupal and WordPress have, it still cannot compare to having a website built with Magento from day one which is built with Ecommerce in mind from the get-go. There is a reason why the Magento CMS platform is the most popular Ecommerce platform in the world today when compared to all other platforms. Lastly, you can expect that since Magento is owned by Ebay which is one of the leading Ecommerce companies of the world, it will have a lot of things that you need from a business owner perspective and then some more. If you are serious about Ecommerce, then Magento is the Ecommerce choice which won’t let you down from any side.

✓ Scalable & Flexible – Two of the main reasons why so many people go for Magento development is the fact that the Magento CMS is very scalable and flexible. Whether you are a one-man show or an enterprise organization such as Samsung or Lenovo, Magento can handle all of your business needs big or small. Whether it be multiple languages, multiple currencies, multiple types of checkout options, multiple stores, Magento can do it all and then some. When it comes to scalability, the Magento CMS can do almost anything you can imagine from an online business owner perspective. It also provides a huge amount of flexibility to its users since its open source and written in the PHP programming language. This allows you to literally write almost any feature you want if there is no extension/module available for what you are looking for or the functionality doesn’t come out of the box that you want. Scalability and flexibility is the key to any successful business and by choosing to go with Magento development, you are choosing to do just that which is a great decision as a business no matter what your size is.

✓ Marketing Capabilities – When launching an online business, marketing is essential to ensure that you are getting found for your services or products as well as getting the word out about what you are offering to the world. When it comes to choosing a CMS platform that integrates with many common and not so common marketing solutions such as MailChimp, Salesforce, Google Analytics and so on, the Magento CMS platform does it all. When it comes to having a CMS platform that integrates nicely with many other types of marketing software’s that you have, then choosing to go with Magento development is a great choice from even a marketers perspective.

Summary
If you are looking for an Ecommerce solution that is flexible, secure, extendible, reliable, robust and feature-rich, choosing to go with Magento development is a decision you will not regret. It’s no coincidence or accident why the Magento CMS is the world’s most widely used Ecommerce solution available in the market today. No matter what your size or what you needs, the Magento CMS platform can handle it even if its millions of transactions a month without even a hiccup. Finding a good Magento development company is critical when creating an Ecommerce website to ensure you are getting the most out of your online store. If you are looking for a reliable, trusted and experienced Magento development company to help you with your development or digital marketing, please feel free to reach out to the team at Mind Digital Group for all of your needs.