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Why Choose Magento For An Ecommerce Solution

By admin August 28, 2015
Blog, Web Development 0

The world of Ecommerce has exploded over the past couple of years. If you are looking for a way to gain new customers and enhance your online presence by tapping into the potential that Ecommerce holds for your business, the options are many. They are many different types of open-source solutions such as Magento, OpenCart, WordPress or even PrestaShop to hosted solutions such as Shopify that are available for you to choose from if you are looking to get into online sales. You need to select the best platform for your business and one great option among the many is to choose to go with a Magento development solution. Some of the world’s leading brands such as Samsung, Nestle, Nespresso, Nike, Men’s Health and so on use the Magento CMS (Content Management Solution) for varying Ecommerce solutions. There are several benefits of using this CMS platform, some of the most common reasons we will discuss in detail below:

Effective & Easy Content Management System – As compared to other CMS platforms in the market, Magento is quite an easy and manageable platform in terms of managing your content with ease. Being a highly flexible CMS, it caters to the needs of all clients even if they have a smaller number of products or a huge list of products to sell to a customer base. A website owner can easily list and upload their products through the backend of this CMS during the Magento development phase when compared to other CMS options available. No matter if you are running a small, medium or even a huge Ecommerce business, it is quite easy for you to manage the Magento platform without needing an NASA degree to do so. Lastly, during peak seasons when sales of your business increase sometimes, it can easily handle the volume and queries that you need it to without having to worry if it will break down. If enterprise companies can rely on the Magento platform, so can you!

A Wider Range of Features – This is one of the best things with having a Magento based Ecommerce website for your business. The platform is known for providing a comprehensive range of features in a well-organized manner that is easy to understand and use. Your customers will surely feel great with the amazing features of this platform with such features such as wish lists, email lists, multi store/mall feature, multi-checkout options, multiple languages, currencies, comparison of products and much more. Described are just some of the most common features that this CMS platform provides both its users and Ecommerce business owners. As it is an open source platform based on the PHP programming language, you can easily add customization features that you need if it doesn’t come with it standard out of the box. All you need is a Magento PHP developer that knows what he or she is doing to give your Ecommerce store the extra functionality or features that it needs.

Mobile-friendly Configuration – With the increasing use of smart phones and tablets, customers are fluently searching for products and services with their handheld devices. This means that business owners need to think about a platform that can be easily accessed from mobile phones or even tablets. Hence, Magento is considered as a great platform since it is mobile-friendly/tablet-friendly and it allows customers to access the website from their handheld devices without any hassles. Ensure that any layout and configuration you do with the Magento development company in India or anywhere else for that matter, they keepmobile/tablet in mind as today they are more mobile queries when compared to even desktops. The web development company in India or the local development partner you use should be able to advise you on best practices.

Plethora of Available Extensions – Unlike other platforms in the market, Magento offers a lot of extensions that can be easily integrated to fulfill a business owners varying needs. This is a known fact that different business owners have their own needs, the open source platform of Magento cares about those needs of its merchants and allows them to expand their website’s features using the different extensions that are widely available in the market. From free solution to paid solutions, the options are many to choose from. A simple Google search can yield you countless extensions that can really add that extra oomph to your online store. When adding some of the extensions for your specific business needs. You can surely take advantage of all the benefits that the Magento platform offers when it comes to extensions as they are many to choose from. You would be surprised about the many extensions that are easily available in the market.

SEO Friendly – Magento is undoubtedly a great platform which is built with SEO friendly features in mind. This will help users find the services or products that you offer with ease when compared to unfriendly SEO CMS. Owners of the website can easily tag their website with the necessary SEO factors such as Meta Tags, Descriptions and so on. Just having an Ecommerce website is one thing, you need to have a website that is SEO friendly which will ensure that you are getting found for the products and services that you offer. Choosing to go with Magento allows you to tap into the SEO traffic opportunity that exists when compared to many other CMS options in the market.

Simple But Effective Administrator – Administration of the Magento platform is really very easy for an administrator to manage an Ecommerce website. Business owners can easily manage their product details with ease when compared to other platforms. They don’t need the assistance of professionals for updating any new product with their online store or an engineering degree to figure out how it works. They can perform the work by following some easy steps which can be learned by doing some testing or simple research online. This also enhances the popularity of this platform among business owners who run an online store or are trying it for the first time as who really wants a headache. Further, if you need any kind of assistance, the development team that you work with can provide you the help that you need or even a walkthrough of how to do basic things.

Low Operational Costs – Unlike many other Ecommerce platforms, you do not need to invest a lot of capital in order to start your online store with this open source PHP-based platform. When developing your Ecommerce website, you can save a lot of money as they are no licensing costs or other hidden costs when you choose to develop your website on the Magento CMS platform. All you need to do is set it up on your own or get a professional web development company to help you create your online presence to tap into the huge Ecommerce opportunity that exists. This will surely allow you to save money which you can re-invest into other parts of your business that may need it.

Created Especially for Ecommerce – If you ask any good web development company the first word they think of when they hear “Magento” they will say “Ecommerce.” This CMS platform is specifically created for Ecommerce in mind literally from every angle possible. From the layouts of the pages to the structure of the backend to even the SEO aspects, everything is geared towards the ability to create a great Ecommerce store with all the possible bells/whistles you may need. Rest assured knowing that this platform is a great solution to any Ecommerce needs you have, big or small!

Summary
If you are planning to get your online business established to enhance your awareness, give a great user-friendly experience and increase your online sales, then choosing to go with the Magento platform is a brilliant option. The company that you choose to help you with your Magento development needs to be good at what they do as this will really help you set yourself apart from your competitors. Check to see the portfolio of work they have delivered in the past to get a really good idea about what they are capable of and what they are not capable of. Lastly, speak to client references as this will really give you a good idea about the methodology, the thought process and overall approach they take as business. Most importantly, take your time and don’t rush into any decisions when choosing a partner. If you are looking for a company that is trusted, experienced and can deliver what you are looking for when it comes to Magento development, please feel free to reach out to the team at Mind Digital for any of your web development or digital marketing needs you have.

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