Why Magento Is The Best Choice As Your Ecommerce Platform
Whether you’ve got big plans in the ecommerce space and want to take on brands like Nieman Marcus and Bergdorf Goodman or you plan to start a boutique online website catering to a niche marketplace, your choice of an ecommerce platform is a key strategic decision that will play a role in the success of your ecommerce startup.
Why Magento Is The Best Choice
The size of the global ecommerce business stands at $1.7 trillion as of 2015 and it will go up to $3.6 trillion by 2019, according to eMarketer. To thrive in the online space, you will need a modern technology platform that is also evolving rapidly to keep pace with changes in technology.
Magento meets these criteria. It is an open-source platform and therefore highly customizable. There are vast numbers of Magento themes available to suit your business and aesthetic requirements.
Global mobile retail ecommerce business size will increase from $315 billion in 2015 to $669 billion in 2018, according to statista. Mobile ecommerce constitutes about 30 percent of total ecommerce business in the U.S.
Magento Responsive Themes
Magento responsive themes will let you build an online shopping portal that will meet high customer expectations in terms of usability. On Smartphones, usability translates to clean, clutter-free design, fast-loading and a smooth check out and payment option.
Magento Third-Party Software Integration
Magento lets you integrate your ecommerce website with numerous payment gateways including PayPal. You can also integrate Magento with different shipping services including international shipping. You can integrate Magento with Google Analytics and Google Shopping as well as content management systems like WordPress. You can also do Salesforce integration with Magento.
Magento Ecommerce Websites And Digital Marketing
When marketing turns out to be a significant business cost for even established FMCG brands, for a startup, advertising expenses can be crippling and suck a major portion of your initial investment.
Hence, making the right choices in terms of where and how to spend your advertising dollars is important.
Digital marketing rather than traditional newspaper or TV ads make far more sense as digital advertising is highly targeted and advertising budgets are not wasted.
Digital advertising has different components that can cost anything from hundreds to hundreds of thousands of dollars.
For a fledgling startup, placing a banner ad or display ad on the home page of The New York Times or CNN.com may not be the most savvy investment decision. Better to make smaller investments in digital advertising through Pay-Per-Click (PPC) advertising on search engines such as Google.
Customer acquisition, outreach, and retention efforts as well as customer service happen across multiple channels these days and social media plays an important part in all of these. In fact, more than 90 percent customers these days turn to social media for making buying decisions and more than 90 percent customers also trust products recommended by their social media peers.
Social media marketing can be an effective and low-cost tool. Facebook offers lots of options including Carousel ads.
Magento Ecommerce Websites and Social Media
Ecommerce businesses are naturally expected to be able to use social media more smartly and effectively than old or traditional businesses.
Using Magento as your ecommerce website platform will let you make the most of digital marketing initiatives such as social media marketing with promoted posts on Facebook, Pinterest, and promoted tweets on Twitter.
Different social media platforms require images of different sizes. So, your images should be appropriately sized.
Use of Magento responsive themes will ensure that your social media shares all display correctly for your social media followers.
Magento ecommerce development should take into account these future requirements and proceed accordingly. Magento development companies in India such as Mind Digital with extensive prior experience in executing different Magento projects for different clients will have the proper bandwidth and expertise to provide you with the necessary guidance and expertise.
Social Media Tricks
To connect with customers and potential customers on social media, your social media posts should be keyword optimized. So, your social media posts should contain the keywords that make sense for you as an ecommerce startup or ecommerce business.
Social content is different than sales content. Aggressively sales-oriented content will turn away customers. Social content has to be share-worthy such as interesting customer stories. News and tips related to your business segment will work as well. Educate, inform and entertain your social media followers to keep them coming back for more.
Magento And Content Marketing
Content marketing is a useful and cost-effective customer outreach and marketing technique. You can build customer loyalty as well as pull potential new customers into the marketing funnel by smartly using the website’s blog. The blog posts can be FAQs, tips, recipes, guidelines, training videos or anything else that might be of use to your customers.
Giant luxury department stores such as Neilan Marcus and Bergdorf Goodman not only have their online ecommerce websites but have excellent blogs as well.
(Neiman Marcus blog)
And here is an online ecommerce website that does not have a blog — clearly, a missed content marketing opportunity.
(Online wedding dresses and much more but no blog)
Looking at a couple of custom-made shoe ecommerce websites shows one website that has an FAQ page but no blog and another website that has neither.
(Ecommerce shoes website with no blog and no FAQ page)
(Ecommerce website with an Faq page but no blog)
Clearly, many ecommerce businesses are not putting to use all the tools available to them to enlarge their customer base as well as be more friendly to customers and reach out to them. You can have a blog on your Magento ecommerce website to gain a competitive advantage over many others.
Magento Multi-Store, Multi-Language and Multi-Currency Features
You can create multiple Magento stores using one installation of Magento. This lets you create stores with non-English language options. You can also display product prices in different currencies to cater to customers around the world. In fact, stores can be designed to show prices in the currency of the user’s country based on his or her IP address from which the website visitor visits the site.
Magento Shopping Cart and Seamless Checkout Features
With Magento’s persistent shopping cart feature, online shopping becomes a seamless and user-friendly experience for users as logged-in users will be able to browse products on their mobiles while travelling to the office in the morning and the check-out and payment parts of the shopping experience in the evening.
Their shopping cart will have all the items they had added to it previously.
Magento Ecommerce Websites And SEO
Website SEO is critical to the success of any website but it is more so in case of ecommerce websites such as Magento ecommerce websites since the success of such a website is all about attracting customers and persuading them to buy products from the website. Ecommerce websites will typically have thousands of products and product pages not to mention site search result pages. Hence, optimizing these websites is a bit more difficult than optimizing usual websites.
Your SEO strategy should be based on data and you generate the data by performing research such as auditing your site’s SEO and doing keyword research. Keyword research will tell you what keywords will work best on your product pages. Long-tail keywords have a better chance at getting a high rank.
Competitor research is important to craft your own SEO strategy. Such research will inform you what keywords your peers and competitors are successfully targeting and you can decide whether you want to target those keywords as well or go for other keywords.
Some important SEO strategies for ecommerce websites are:
✓ Use unique product descriptions. Product descriptions should be unique so that Google does not treat it as duplicate content. Craft compelling sales copy that will entice visitors to consider making a purchase on your ecommerce site.
✓ Customer reviews matter. Data shows that product pages with customer reviews work better in multiple ways compared to product pages without customer reviews. Amazon and other major ecommerce sites have made customer reviews an integral part of their product pages. Inserting customer reviews also means that the page gets fresh content all the time which leads to a higher rank in Google search results.
✓ Use intuitive navigation. Ecommerce websites have become common enough now that some things about them such as product categories have become somewhat standardized. You should adopt those categories as well since you do not want the user to have to go through an entire learning curve to learn simple site navigation of your website.
✓ Integrate social media onto product pages. Since Google rankings these days are impacted by social media signals, it makes sense from an SEO perspective to add social sharing buttons for all the major, popular social media platforms such as Facebook, Pinterest, Instagram, and Twitter.
✓ Pages should load fast. Your product pages should load fast if you want visitors to stick around. Data says people will leave your site if it takes more than three seconds to load.
✓ Optimize for mobile. As mobile shopping grows, it is critical to have a mobile-optimized Magento ecommerce website. If customers have a frustrating experience while trying to shop, they’ll likely leave and acquire a negative impression about your ecommerce site. Google also demotes sites in its search rankings if they are not optimized for mobile.
Magento Websites And Rich Snippets/Schema
Adding structured data to mark up your content such as by using Schema markup helps search engines like Google to make better sense of the content on your website. Google is also able to generate Rich Cards and Rich Snippets based on the structured data.
Adding microdata to your Magento product pages means the display of rich snippets on the search engine result pages (SERPs). Rich snippet displays might include a restaurant’s menu item prices, its opening and closing hours, contact number, star rating, reviews, availability and so on.
Such helpful displays in the SERP can increase click-through rates (CTR) by as much as 20 to 30 percent.
For example, a simple product page may have any of the following Schema.org tags:
✓ In Stock / Our of Stock
✓ Reviews (average score and number of reviews/votes)
✓ Product Image
✓ Product Identifier (GTIN, ISBN, ENAN, etc)
Outsourcing Magento Ecommerce Development
A Magento-based ecommerce website development project can be quite expensive. Outsourcing Magento development to India-based Magento development companies can lead to significant cost savings for you.
Other Benefits of Outsourcing Magento Ecommerce Development
Cost benefits are not the only reason to opt for outsourcing to India. You will also get the added benefit of having highly experienced and competent Magento professionals working on your project.
Magento professionals and user experience professionals working together can deliver an ecommerce site that will provide a smooth and intuitive buying experience to customers.
Experienced Magento professionals at India-based Magento development companies will ensure that third party software integration, WordPress integration with your Magento CMS and other technical aspects of your ecommerce website work flawlessly.
Digital Marketing and Content Marketing Expertise:
Magento development companies in India not only provide one-time Magento ecommerce development but also continuous post-launch support as well as digital marketing and content marketing expertise.
Ecommerce business expansion takes smart planning and implementation of a carefully targeted digital marketing campaign including PPC ads and social media marketing. PPC management service provided by Mind Digital will provide help and guidance in this regard.
An comprehensive content marketing strategy will include regular blog posts on the ecommerce website’s blog as well as synchronized updates on LinkedIn and other content marketing channels like Quora and Medium. Experienced content marketing professionals at Mind Digital will ensure smooth sailing of your content marketing campaign.
A Magento installation is therefore quite a smart choice as your ecommerce installation and outsourcing Magento ecommerce development to companies such as Mind Digital is a smart business decision.
- How To Call Batch Apex By Scheduler Class Within Salesforce
- What Is The Importance Of Google Algorithm Updates
- How To Create Dynamic Dependent Picklist Of Objects Within Salesforce
- What Is Wrapper Class & How To Use It In Salesforce
- How To Create Pagination Within Salesforce
- Tips For Hiring A Good Offshore Drupal Development Company
- Web Development Mistakes That Affect Your Online Reputation
- How To Integrate Google Maps Into Your Salesforce Software
- Check Your Link Building Strategy For 2014
- Tips For Selling Products Through Social Networking
- How To Create A Chart With Salesforce
- Benefits of Using India For Outsourcing & Offshore Development
- How To Integrate Salesforce With Facebook
- What Is Service Cloud Console In Salesforce & How To Enable It
- Superior Offshore Web Development At A Reasonable Cost
- How To Create Bucket Fields In Your Salesforce Reports
- 5 Things To Consider When Hiring A Drupal Developer
- Growth Of E-commerce Website Development
- Challenges In Hiring An Offshore Web Development Company
- 10 Tips When Creating Batch Apex In Salesforce
- What To Include & What To Exclude In SEO Plans
- How To Create An Opportunity Using A Visualforce Page In Salesforce
- Hire An Offshore Ruby On Rails Development Company Over A Freelancer
- Hire Drupal Developers Offshore To Increase Your Capabilities
- Effective SEO In A Post Panda Update – The Rules Have Changed
- Common Mistakes In Offshore Web Development
- What To Consider While Hiring A Dedicated Ruby On Rails Developer?
- Smart Phone & Tablet User Penetration
- Tips For Hiring A Good Offshore PHP Development Company
- Why Responsive Web Design Is Essential For Your Business
- How To Email Documents From Salesforce
- Website Development And Website Design Company India
- Why Work With An Offshore Development Company?
- How To Create Tab Panel In Salesforce
- How To Avoid 5 Common Off-Page SEO Mistakes
- The Multi-Billion Dollar Offshore Software Development Industry
- What Are The Advantages Of Digital Marketing Over Traditional Marketing?
- SEO & Conversational Keyword Search
- How To Avoid 5 Common On-Page SEO Mistakes
- How To Add Google Authorship And Its Benefits For Better SEO
- What’s Better For Facebook Ads: CPC Or CPM?
- Questions To Ask Your Potential Search Engine Optimization Partner
- How To Create Batch Apex In Salesforce
- Benefits Of Offshore PHP Development For Your Businesses
- Offshore Magento Development Means More Than Just Development Help
- What To Look For When Hiring A Dedicated OpenCart Developer
- Why You Should Consider Hiring Joomla Developers Offshore
- Stop Using Free Web Templates – Hire A Web Development Company
- How To Manage An Offshore Development Company?
- Hire Offshore Software Professionals To Help Your Business
- Offshore Development Is A Sensible Solution For Recessionary Times
- Why You Should Offshore Your Joomla Website Development
- 5 Tips To Help You Hire A Good Offshore PHP Development Company
- Reasons Why Salesforce CRM Customization Is Easy
- PHP Development – Turn Your Website Into A Multi-Featured Web Application
- 5 Things To Ask A Web Development Company Before Starting Work
- How A Multifaceted Web Development Company Can Help You?
- Take Advantage By Hiring A PHP Development Company From India
- Use Social Media Marketing To Improve Your Brand Identity
- Hiring Dedicated Developers From Offshore Development Companies
- See Measurable Results By Hiring Dedicated Ruby On Rails Developer
- Can “Developed By” Links Hurt Your SEO?
- Avoid 4 Common WordPress Development Mistakes
- How To Get All Salesforce Components In Force.com IDE
- The Manifold Advantages Of Working With An Offshore Web Development Company
- Hire A Dedicated Drupal Developer To Develop A High Performance CMS
- Web Development Company In India Defined
- Offshore Development – The Most Beneficial And Cost Effective Way To Outsource Your Business
- What To Look For When Hiring An Offshore Development Company
- Why Dedicated PHP Web Developers Are In Demand
- How To Avoid Some Common Mistakes When Working With An Offshore Web Development Company
- How To Choose An SEO Company
- Factors To Consider When Hiring Offshore Developers In India
- What To Look For When Hiring Dedicated Magento Developers
- Why Google Create Its Own Title Instead Of Using Yours
- 3 Challenges of Working with an Offshore Web Development Company
- Why Ruby On Rails Development Has Become Popular
- Why Hire A Web Development Company That Also Offers SEO
- 10 Tips And Tricks For Salesforce
- Are Back-links Losing Their Importance To Google Search Rankings
- The Significance Of A Salesforce Developer
- 4 Reasons to Hire A Web Development Agency Over A Freelancer
- Hire A PHP Developer- How Outsourcing Can Be A Key To Success
- Importance Of Strategic Digital Marketing For Business Growth
- Factors To Keep In Mind Before Hiring Dedicated Magento Developer
- Web Development India – For Prompt And Accurate Services
- Looking For An Offshore PHP Development Company, Where Do I Begin?
- 5 SEO Myths
- How To Choose A Company When Hiring Dedicated PHP Developers
- Why You Should Optimize For Local Search
- Hiring Offshore WordPress Developers Can Help Your Business
- How To Use Social Networking To Market Your Business
- Why Offshore Web Development To India Makes Business Sense
- 5 Factors To Consider When Hiring A Web Development Company
- Top Five Benefits Of Salesforce
- Benefits Of Hiring A Dedicated PHP Developer From India
- Using SEO & Social Media Together
- How Can An SEO Company Help Your Profile Online
- Strategic Importance Of Mobile SEO
- Choose The Social Media Network That Suits Your Business
- Why Offshore Web Development Services Make Sense
- Evaluating The Pros And Cons Of Offshore Web Development
- Offshore Joomla Development Help & Much More
- Breaking SEO Myths – SEO Is Simpler Than You Think
- Is SEO Important?
- OpenCart Development – An Incredibly Powerful E-commerce Platform
- 4 Things To Avoid In Offshore Web Development
- Digital Marketing Tips
- Why PHP Web Development Makes Sense
- Find A Website Development Company That Suits Your Needs
- OpenCart Development A Superb E-commerce Choice
- Mobile SEO – What Should You Be Thinking About?
- Why You Should Consider Offshore Software Development
- How Open Source Web Development Is Beneficial
- Website Load Time Has A Deep Impact On Your Business
- 5 Reasons To Use A Client Focused Web Development Company
- Top 5 Reasons To Use A CMS System For Your Website
- Why Is It The Perfect Time To Get An E-Commerce Website Developed?
- How To Generate Traffic From Blogging
- E-Commerce Growing Faster Than Ever
- SEO Is Both A Science & Art
- 6 Tips On How To Increase Your Website Speed
- Increase In Demand For Offshore PHP Development
- The Use And Benefits Of The Force.com Platform
- Activities A Search Engine Optimization Specialist Performs
- The Most Important Factors For Successful E-commerce SEO
- PHP Development & Much More
- Brilliant Web Development Services Offshore
- Magento Shopping Cart- One Of The Best Shopping Carts Available
- Cloud Computing Offers Fundamental Service Models To Users
- How Search Engines Work & Why Search Engine Optimization Is Important
- Opencart Development – An Adaptable E-commerce Platform
- E-Commerce SEO Techniques
- Do You Need A Web Design Company
- How Can I Get Help From Salesforce Directly?
- How Effective Is Hiring A Freelancer Instead Of A Web Development Company
- Tips To Create A Good Backlink Profile
- Aspects To Consider Before Choosing An Offshore Web Development Company
- What To Look For In An Offshore Joomla Development Company
- Offshore PHP Developers Can Increase Your Bottom Line
- Importance Of Google+ In Search Ranking
- Mind Digital Group Selected By Silicon India – Startup Of The Year 2014 Web Development
- What Exactly Is Offshore Web Development
- Impact Of Social Media on Ecommerce
- Custom Website Design And Online Promotion Go Hand-In-Hand
- Gaining Efficiencies & Remaining Competitive With Offshore Development
- 5 Things To Consider In Web Development
- 4 Simple Ways To Boost Your SEO Using Social Media
- Make Social Media Work For Your Business
- Hiring Offshore PHP Development Resources
- 5 Tips On How To Increase Traffic To Your Blog
- How Can An Offshore Development Center Help Me?
- Importance Of Communicating Your Needs To Your Web Developer
- Growth Of Mobile Web App Development
- Why You Should Outsource Your Social Media Marketing
- Mobile & Tablet Applications Usage
- Why Google Plus Needs To Be Taken Seriously
- Offshore Development Offers Higher Rewards And Less Risks
- Why You Should Consider Hiring Someone For Search Engine Optimization
- A Comprehensive Digital Marketing Campaign Can Do Wonders
- What’s Better For SEO Mobile Design Or Responsive Design
- Offshore Drupal Development Is A Brilliant Choice
- OpenCart Development Benefits For An Ecommerce Store
- Importance Of Social Media For Branding
- Ruby On Rails Offshore Development And ROR Benefits
- Online Reputation Management To Enhance Your Online Presence
- Social Networking
- Offshore Web Development A Boon Or A Bane
- Why India Has Become A Hub Of Offshore Web Development
- Is Search Engine Optimization Really Important?
- Six Reasons Why India Is A Special Offshoring Zone
- Social Media Is Here To Stay
- Custom Web Development Services – Tailored To Meet Your Specific Needs
- Know What Search Engine Optimization Can Do For You
- Offshore Joomla Development Is A Viable Option
- Build A Brilliant Ecommerce Store With An Offshore Magento Development Company
- Ever-Increasing Demand For Dedicated PHP Developers
- Offshore Development Serving To Be The Cheaper Alternative
- Web Development Versus Web Design – Is There Really A Difference?
- How Can A Web Development Company Help Your Business
- Offshore Web Development India And Innovative Techniques
- Brand Awareness Through Social Media
- Offshore Drupal Development For A Cost-Effective Website
- Why Requirement Analysis Is Necessary For Web Development
- Grow Your Business With Efficient Offshore PHP Development
- Dedicated Joomla Developers Can Help Your Business Excel
- Superior Results With Offshore Magento Development
- Offshore Web Development For An Alluring Website
- Search Engine Optimization To Increase Your Web Traffic
- PHP Web Development Solutions Impact On Your Business
- India Is The Location For Offshore Magento Development
- Choose WordPress Development For A Great Website
- Search Engine Optimization Is Not Rocket Science
- Offshore Web Development Is A Viable Option
- Offshore Ruby On Rails Development Is A Superb Choice For Development
- The Evolution Of Search Engine Optimization
- 4 Crucial Factors For Search Engine Optimization
- Magento Development For A Brilliant Ecommerce Store
- Hire Dedicated Joomla Developers For Cost Effective Web Development
- Offshore PHP Development Can Help Anyone Succeed
- 5 Reasons Why WordPress Development Is So Popular
- Offshore Drupal Development Is A Cost Effective Option
- Why Choose Custom Web Development
- What Not To Do With An Offshore Web Development Company
- Simple Tips On Magento Ecommerce Development
- Why You Should Hire An Offshore Magento Developer From India
- Ruby On Rails For Robust And Rapid Development
- Create A Robust Website With An Offshore Drupal Development Company
- Advantages Of Outsourcing Web Development Projects
- Hire An Offshore Magento Developer For Cost Effective Services
- Internet Mogul Magazine Coverage – Mind Digital Group
- Offshore PHP Development – Know Your Options
- Take Advantage Of The Global Perspective Of An Offshore Web Development Company
- The Many Advantages Of Choosing Ruby On Rails Development
- 5 Brilliant WordPress Plugins
- 5 Reasons To Choose Drupal Development
- Importance Of Choosing The Right Offshore PHP Development Company
- Why Hiring Dedicated PHP Developers Is A Viable Choice
- Top 5 PHP Development Frameworks That Speed Up Development
- Qualities To Look For In An Offshore Web Development Company
- Hiring An Offshore Web Development Company Can Benefit Your Business
- Four Things To Help You Choose The Right WordPress Development Company
- What Is The Role Of An Online Reputation Management Agency For Your Business?
- Why Go With An Offshore Web Development Company
- Quality Provided By Offshore Web Development Companies
- Benefits Of Choosing OpenCart Development
- How Onshore Web Development Is Being Replaced By Offshore Web Development
- Reasons For The Necessity Of Search Engine Optimization
- Magento Development Is An Ideal Ecommerce Solution
- Considerations When Hiring An Offshore Web Development Company
- What Benefits Can Social Media Bring To Your Business
- Why Has Magento Development Become So Popular
- 3 Brilliant Extensions For Your Magento Ecommerce Store
- India Is The Location For Offshore Magento Development
- Offshore Joomla Development Will Help Your Business
- Convenience And Ease Of Use Makes OpenCart Development Popular
- Offshore PHP Development Is A Budget Friendly Way To Develop A Website
- Magento Development Is A Smart Business Decision
- Offshore Web Development Can Save Your Business
- Drupal Development Has Many Benefits
- Should I Go For WordPress Or Joomla Web Development
- Magento Development In India Is A Brilliant Option For Your E-commerce Needs
- Offshore Magento Developers To Maximize ROI On Your Budget
- An SEO Company Can Help Your Website
- Offshore PHP Development – Know Your Options
- Magento Development To Build An Enterprise Ecommerce Store
- What Everybody Ought To Know About Offshore Web Development
- Why It Is Important To Choose An Experienced Website Designer
- Investing In Paid Search Or Search Engine Optimization
- Considerations To Hire An Offshore Web Developer
- Offshore PHP Developers Is A Good Business Idea
- Things To Look For In An OpenCart Development Company
- What Is A Headless Drupal CMS ?
- Power Of SEO And Social Media For Your Business
- Quality Offshore Web Development Results Comes With Experience
- Offshore Web Development To Meet Varying Business Needs
- Offshore Joomla Development Is An Exceptional Choice
- Offshore OpenCart Development For The Online Store Of Your Dreams
- 5 Things To Consider In Offshore Web Development
- How To Recruit An Offshore WordPress Development Company
- Benefits Of Hiring Dedicated Joomla Developers For Your Business
- Offshore Web Development Is A Cost Effective Solution
- 3 Tips To Find A Good Offshore Web Development Company