Why Businesses Should Look At Social Media Marketing
Some call it a temporary phase that is bound to fade, some people call it the next big thing while others have decided to wait and watch. Whatever be the case, Social Media marketing is here to stay and if figures are to be believed, it is here to change the dynamics of advertising across the globe for everyone. Picture this, more than 80% of companies believe that Social Media marketing is reaping rich dividends for their business while more than 95% are currently using Social Media actively in some way, shape or form.
But why this sudden rise? Well there are a few reasons for this actually but one of the most important is the reach that the Social Media platforms provides. With people spending countless hours on Facebook, Twitter, Google+, YouTube and more, you just can’t ignore these platforms anymore. Social media as a tool for marketing is not only economical but also result oriented as everything from the participation of users to the response can be analyzed, interpreted and tweaked. Below, we will discuss some of the reasons why a business of any size should consider, use and execute a Social Media marketing strategy:
✓ Brand Visibility – One of the most important benefits of using Social Media marketing is brand visibility. You reach out to and interact with people who never knew you existed, you become accessible as a brand, and if you run a great campaign, you get to take home the rewards. You increase your brand visibility and are interacting/engaging with customers as well as potential customers across multiple Social Media platforms.
✓ Interact Directly With Your Customers – For the first time you as a brand can talk directly to your target customer. You can read their tweets, their posts, know about what they think and much more. This not only helps in improving the credibility of the brand but also goes a long way in understanding what the customer really wants. You can address any problems such as negative reviews, positive reviews and customer suggestions directly with the customers that are using your products or services.
✓ Increase Your Business – Hire a great Social Media company that knows what they are doing and your business might just take off faster than you imagine. Think of it this way, since you are 24/7 visible on Social Media and people have started recognizing you, whenever the need comes they’ll come straight to you. It’s all about staying in the limelight and Social Media gives you that leverage. In addition, if you can as a brand become viral similar to the Oreo Tweet during the Super Bowl blackout, you would be surprised how much business it can generate you.
✓ Economical & Measurable – Social Media marketing is much more economical than the traditional mediums of advertising like print or television. With Social Media you can spend less but earn more, both in terms of revenues and user base. Engage, interact and speak to your customers directly through all the Social Media portals. Lastly and most importantly, you can measure and see how good or bad your brand is performing as you can truly measure what you are doing.
✓ Improved Customer Service – Every time you respond to your customers’ tweets or posts, you not only make them feel important but in a way you also build a great reputation for your brand. These days it’s all about customer service. Understand, speak and engage with your customers through Social Media activities as you can seriously improve your products, services and overall customer experience.
Whether you are a small business or a large one, Social Media marketing is something you just can’t ignore anymore. It imparts your brand the buzz that it requires and more importantly it gives you those real customer insights that you need to truly take your business to the next level. Using Social Media channels is not only economical but also efficient and extremely effective. So what are you waiting for, if you haven’t engaged in Social Media marketing, the time is just right. Hire a great Social Media marketing company and see the tide work in your favor. If you are looking for a company that can truly help you become more social, please feel free to reach out to the Mind Digital Group for any of your development or digital marketing needs.
Mar 9, 2015
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