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Magento Shopping Cart- One Of The Best Shopping Carts Available

By admin March 20, 2014
Blog, Web Development 0

Magento is a top of the line open source E-commerce application that is a popular choice for building online shopping websites with shopping cart functionality. A quick fact that most people don’t know is that as of June 6, 2011, eBay owns 100% of Magento and nearly 10% of all online stores use Magento shopping cart technology.

The attractiveness of Magento-based E-commerce websites has led to a growth in Magento development offshore. The cost effectiveness of offshore web development has been well-established by now and to take advantage of offshore outsourcing, companies are hiring dedicated Magento developers in countries such as India. Hiring dedicated Magento developers offers many benefits to clients such as cost effectiveness, ability to deliver projects quicker and find the technical expertise you need without any headaches.

Magento’s popularity as a shopping cart platform for E-commerce websites is on account of many factors including:

Robust Architecture: Magento is designed to meet the varying needs of E-commerce websites that are both large and small. Magento avoids many of the pitfalls associated with other platforms so it’s a safe bet when choosing a shopping cart.

In-Built Features: Magento has all the bells and whistles typically required by shopping websites built into it. It has marketing, promotions, conversion tools such as related products, up-sells, cross-sells, configurable catalog promotion pricing, configurable flexible coupons, capability to generate unique coupon codes, multi-tier pricing for quantity discounts and so much more. Magento is also SEO-friendly, has search engine friendly URLs, meta info for products, auto-generated site map and other online marketing friendly features. Site management capabilities including support for multiple languages, currencies, tax rates per location, product type and more making it truly international expansion friendly. It also has catalog browsing features including configurable search, breadcrumbs, recently viewed products, popular search terms, and so on. The bottom line is, anything you need or can think of within Magento, it is either available or can be customized around your business.
Extensions: Magento has a bunch of extensions to take care of specific needs of clients in case the extensive in-built features are not sufficient. These extensions are contantly being added with the adoption and changing needs of Magento users.

Community & Support: There’s a huge community of talented developers working in Magento who’ll help when technical challenges come up. Magento also does a superb job of providing 24/7 customer support to resolve issues and ensure that Magento sites are up round-the-clock.
Magento Themes: With the extensive customizations available, Magento themes lend a unique look and feel to E-commerce websites.

Responsive Design: With Magento responsive themes, you can get a website that will look great on different screen sizes. Customers visit E-commerce websites from their desktops, tablets, and smartphones. Hence, it’s important to incorporate responsive features into your website design so that it has a contemporary look and feel.

Mobile Shopping: With the growth of mobile commerce (mcommerce), it’s important to ensure that customers are able to do shopping on your E-commerce website using their smartphones. Magento enables the development of mobile websites with full mobile shopping capability.

With all these features, it’s no surprise that Magento is a favorite shopping cart platform for E-commerce retailers across the world. If you are looking for a robust, safe, extendible, and reliable shopping cart platform then Magento is a good bet for your company. As always if you need any help or assistance with your Magento development needs then please feel free to reach out to the team at Mind Digital Group.

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