Do You Need A Web Design Company

By admin January 23, 2014
Blog, Web Development 0

The Internet (and the Web in particular) has exploded in the last decade and a half. This explosive growth has been driven by the growing number of users of the Internet. In 2014, penetration of the Internet in developed nations is close to 100%. Broadband internet availability as well as 3G over cellular networks is widely used in advanced nations.

This being the case, pretty much every company on the planet maintains a presence on the Web via a website. Corporate websites can be really vast with thousands of web pages that perform many functions. Then there are CMS-based websites and e-commerce websites as well.

With literally billions of web pages and millions of websites, it becomes quite a challenge to stand out from the crowd. For old behemoths from the brick-and-mortal economy days, this challenge may be a little less as they already have significant brand recall in the mind of ordinary users (think Coca-Cola, McDonalds, Apple, GM, Toyota, Honda, IBM, Sony, Microsoft, Mercedes, BMW and so on). For established brands such as these, the need is to have a website that will let the visitor easily accomplish what he or she is there to do. For example, a bank website needs to have a user-friendly and highly secure web interface where customers can conduct online banking with ease and without worrying about phishing or someone hacking their personal banking data.

Online e-commerce sites need to have websites that display their products in an attractive manner and offer an online shopping experience to the user that will persuade him or her to keep buying from the website. Again, security becomes a key issue apart from user experience in the case of e-commerce sites because customers make online payments.

On the other end of the spectrum, there are millions of small businesses who too maintain a presence on the web as a matter of course. A web site helps grow a small business by providing greater visibility to the company. However, for a company’s website to become an asset rather than a liability, the website has to be top-class, faultless, attractive, and at the cutting edge of the ever-evolving landscape of Web technology.

Web designing is a professional activity that is best accomplished by career professionals who are well-versed in all the relevant technologies such as:

1. HTML 5
2. latest content platforms such as Joomla, Drupal, WordPress and so on
3. SSL and other encryption and security technologies
4. Social Media integration and so on

Web development is highly offshoreable because of the nature of the work and the skills involved. India is a recognized world leader in this arena. Indian web design companies have all the relevant professionals to offer top quality offshore web development services. Whether it comes to graphic designers or database experts, content writers or PHP/Joomla/Drupal/WordPress experts, Indian companies offer good quality at highly affordable rates.

Indian web design companies offer various schemes to clients including the ability for American companies to hire dedicated web designers in India on a full-time, part-time or hourly basis. This has many advantages for American companies as they do not have to worry about the hiring and associated overheads of having an in-house employee.

Linguistic and cultural differences between Americans and Indians may present a problem but they can be overcome with some training. Since higher and technical education in India is conducted almost exclusively in English, there is hardly any language barrier. Indian web design companies also offer additional services such as SEO and online marketing which is a key component of an overall Web strategy which always includes the goal of figuring higher in search results on major search engines such as Google, Bing, and Yahoo.

So to accomplish the best results, companies need professional web design companies. To make the best of the existing wage differential between developed and developing nations, companies need to do the smart thing and hire web design companies in India that offer professional and top-quality offshore web development services at competitive prices.

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