Social Media Examiner: Your Guide to the Marketing Jungle

Master your social media marketing with Social Media Examiner.

Today’s market not only demands traditional marketing strategies but digital ones as well. Social media is one of the biggest marketing platforms these days. If you want your brand to reach worldwide, take advantage of social media, but if you want to manage or master your social media, you need Social Media Examiner.

Learn what Social Media Examiner is and why your business needs it in this guide.

What is Social Media Examiner?

Social Media Examiner is a leading online publication and resource dedicated to helping businesses master social media marketing. It provides in-depth articles, expert interviews, original research, and podcasts, focusing on platforms like Facebook, Instagram, and LinkedIn to boost sales and brand awareness. It is for everyone who wants to improve their marketing and wants to get original marketing insights and industry news.

• Get daily articles, a weekly “Social Media Marketing” podcast, a “Social Media Marketing Talk Show,” and in-depth video content.
• It is aimed at marketers, business owners, and creators looking for actionable strategies to navigate the “marketing jungle” and leverage AI.
• Widely considered the world’s largest online social media marketing resource, it is frequently ranked among the top business blogs.

Do you want to learn about social media marketing and more? Then follow us ahead.

Why Social Media Examiner for Your Social Media Marketing?

Outline Monthly Social Media Sales Targets	When you read articles like this one, it can be tempting to skip the first few top-level strategic steps and dive into the fun parts like developing the content strategy. We strongly encourage you to read every step because these first few steps are crucial to setting the direction of the strategy. Social Media Examiner have found the best way to generate monthly social media sales targets is to work backwards from a longer-term sales target you want to achieve nd divide that up into smaller monthly targets. It helps get established businesses with previous sales data and non-established businesses with no previous sales data, so do get in touch with a social media marketing agency to know more.
Identify The Ideal Customers	A great way to identify the ideal customers is to look back at the customer data, score each customer based on the metrics and then look for patterns among those customers that score highest (define them as an ideal customer based on the metrics). Start by creating a list of previous customers, and a tool like HubSpot’s free customer relationship management (CRM) can help you store all of the customers’ data, which comes super handy.
Market Research	Digital marketing research helps learn what is already working for you on social media, and you can use this insight to create something even better within your strategy. Identify similar businesses in your industry that are creating great content. Search for keywords that are relevant to your industry. Try to identify patterns among the top-performing content based on topics, headlines, format and style.
The Right Social Media Platforms (The 70/30 Rule)	Rather than using every social media platform, focus 70% of the effort on one core platform and the other 30% of the effort on staying present and testing other relevant platforms. Do some research, create your spreadsheet for the same, and score each platform based on the following information: How many ideal customers are on the platform? How much time are these customers spending on the social media platform? How do the skills tie in with the social platform? What are the future growth plans for the platform?

FAQs: Social Media Examiner

Q1. How to create a social media content strategy?

After identifying a 70/30 split in terms of social platforms, now you need to choose the core piece of content to create each week and repurpose across social media. Do keep in mind this core piece of content needs to be tailored to suit the platform you are focusing 70% of the efforts on.

Q2. How to choose the core piece of the content format?

It could be a live video, vlog, 10-minute video tutorial, written tutorial or podcast. You just need to decide what could attract and work the best for your audience.

Final Thoughts

Developing a comprehensive social media marketing strategy is time-consuming. Why not try working with MDG? A professional social media agency is all you need, which is why we are here to help with your SEO and social media management. What do you think? Are you ready to work with MDG professionals?