Top 5 Things To Do Before Starting A Website
It’s an exciting time when you finally decide to quit your job and start your small business using the money you have saved. Or maybe your startup got funded by a VC and you are raring to go with the next steps.
One of the key decisions is finding and settling on a good web design company who will actually design the website. Web development companies in outsourcing destinations such as India are a good option to opt for as they have a wide spectrum of skills and are up to date with the current web design trends, styles, and technologies.
Choosing A Great Brand Name For Your Business
One of the first steps you need to take once you decide to launch your business is decide on a brand name. This is easier said than done. Single word brand names are difficult to come by for startups these days since most single words have already been taken up by one business or the other. Your choice is to either go for an invented word as most brands these days are or go for a word that is a combination of two words. Think of the most well-known Web brands out there — Google, Facebook, Twitter, WhatsApp, LinkedIn, Instagram, Pinterest — they are all made-up words and must have sounded very peculiar indeed when they were first proposed as the name of their respective business.
So your business’s brand name will also seem somewhat awkward and ungainly when first pronounced. The founders have to stick their necks out and ignore the naysers. Remember that some of the hottest web brands and properties today — some of these are 2016 Webby Awards winners — have names like YouTube, Spotify, eBay, Giphy, Vroom, Tumblr, Coursera, Udacity, Udemy, Buzzfeed, Glassdoor, GoJobHero, Fatherly, Wealthsimple, FlashFunders, Coutts, OpenTable, Yummly, Oola, Epicurious, Momofuku, Lyderia, Twitch, Gamepedia, Smartreveller, Yeloha, WebMD, GoodRx, The Onion, Cracked, ClickHole, Funny or Die, wonnacott, Helmade, DITTO, Rabbit, wikiHow, Nextdoor, Netflix, Slack, Snapchat, Fodors, Seastreak, DogVacay, Fabrik, DWNLD, VOLO, Pandora, Guvera, Splice, musical.ly, Timeline, COMMON, Maple, Robinhood, Makr, and so on.
You could have a tentative list of five or so possible business brand names and then check to see if those domains are available for booking. The .com TLD is the most essential for a business website but for other niche sites, it’s worth keeping in mind that there are hundreds of new top level domains (TLDs) to meet specific needs.
Additionally, you might want to check if the Twitter handle associated with your proposed business brand name has already been created by somebody. If the brand name is a neologism, then the .com domain as well as the Twitter handle are likely to be available. You should purchase the domain and go ahead and create the Twitter handle for future use.
Research Your Competition
Researching your competition is required for both new businesses planning a website as well as existing businesses who are planning to expand their presence online or give a makeover to their existing website.
Competition research may help you identify the strengths and best practices of your industry peers and leaders. It may help you locate some lacunae of the competition — a competitive advantage for your future business plans.
If you are planning a niche dating website or an ecommerce website catering to a niche market, competition research is essential so that you don’t end up duplicating existing websites or businesses or social media sites.
Learn About Your Target Audience
Learning about your target audience will increase the likelihood that your website will be popular in the population segment you are targeting. The online behavior of consumers belonging to different generations — boomers, Gen Xers, teens — varies widely and you should have a very good understanding of their behavior.
Having insights into the preferences of your future audience will help you come up with the most appealing kind of website for your consumers.
Knowing your target audience will help you optimize your digital marketing efforts. You will know if you need to put ads on The New York Times/The Wall Street Journal website or if you need to go for social media marketing on FB, Twitter and other platforms.
Depending on the preferences of your audience, you can opt for either apps or mobile website.
Make Digital Marketing Plans
Your digital marketing plans and social media outreach efforts will obviously depend on the kind of startup you are planning. If your startup is in the Business-to-business (B2B) space or one that depends on innovation/patents and is in an environment that requires regulatory clearance — say, a biotechnology startup — then a simple website that describes your business will be enough.
But if your startup business idea is essentially consumer-driven and its success depends on persuading millions to join your niche social network website or buy products from your niche ecommerce site, then your entire focus from the planning stage of your website has to be on creating the maximum possible awareness among your target customers.
This is where digital marketing comes in. Digital advertising — (Pay-Per-Click) PPC ads, banner ads or display ads, social media marketing, content marketing — in its many different avatars will play a part in attracting visitors and customers to the site.
Digital marketing agencies such as Mind Digital can partner with business owners to design a digital marketing campaign that will be integrated, effective as well as cost-effective. Before you launch a PPC or display ad campaign, you need to decide on the keywords you are going to target as well as have the right landing pages necessary. This requires keyword research and getting the landing pages ready.
A web design company with experience in digital marketing will be able to execute all these multiple facets of a digital marketing campaign.
Similarly, social media marketing — Facebook posts, Facebook promotions, tweets, promoted tweets, and so on — should be targeted and conducted on the particular social media that will benefit your business the most depending on where your target audience is.
Some of the competition research and audience research described above will help formulate an effective social media marketing campaign.
Content marketing efforts such as consistent posts on the business blog help the website with a good rank in search engine organic search results. Content marketing campaigns work best when there is consistency in posting content according to a content calendar. Keeping to a schedule in the content space is a tough requirement and it will take professional digital marketing agencies with experience in content marketing who can deliver the goods.
Choose Your Website’s Platform
You need to decide if you’ll build your website using popular website platforms such as WordPress, Magento, Joomla or go for coding the website from scratch. Most websites these days are built using existing platforms as that reduces the website development time. Platforms such as WordPress have umpteen themes and plugins to take care of all your needs and it is a proven platform with millions of websites having been built using it which are online.
Choosing a platform like WordPress will mean that you can focus on other aspects of your business as well as making the website more useful for your consumers in other important ways such as usability, navigation aspects and content.
If you are planning an ecommerce website, Joomla or Magento will work fine as they come with the components and features that are a part of every ecommerce website.
Additional Things To Do Before Starting A Website
✓ Encryption Is The Future
As numerous hacking instances as well as revelations about online mass surveillance by agencies like the NSA and the FBI show, online customers and plain website visitors are under increasing threats of hacking and surveillance by various national government agencies.
Website visitors will gain peace of mind when you use https on your website. Even Google gives a ranking boost to sites that use https.
✓ Install Google Analytics
With Google Analytics, you will learn where your visitors are coming from, what they visit on your site, and when they leave your site. Better to install Google Analytics before website launch, so that you can track how your launch efforts panned out. It will also help you keep track of how much your website has grown since then.
✓ Some More Things
The website should contain clean, SEO-friendly code and be compatible with multiple browsers such as Google Chrome, Firefox, and Safari. Having Captcha tests will reduce the amount of spam you have to deal with on the website’s contact forms, site forums, comment sections, etc.
A sitemap on the website helps both visitors as well as search engines like Google to navigate your website and find all of its content.
Outsource Website Design
As you proceed with your plans to develop a website, one of the things you will need to decide is finding a web design partner. Often it makes to go for a web design company in an outsourcing destination such as India. Indian web development companies such as Mind Digital have a demonstrated track-record of delivering on hundreds of web development projects of different sizes.
Partnering with an Indian web design company from the planning stages of your website will translate to a smooth integration of the different aspects of a great website — it should have the proper SEO baked into it from the beginning and the website content should match the images.
- How To Call Batch Apex By Scheduler Class Within Salesforce
- What Is The Importance Of Google Algorithm Updates
- How To Create Dynamic Dependent Picklist Of Objects Within Salesforce
- What Is Wrapper Class & How To Use It In Salesforce
- How To Create Pagination Within Salesforce
- Tips For Hiring A Good Offshore Drupal Development Company
- Web Development Mistakes That Affect Your Online Reputation
- How To Integrate Google Maps Into Your Salesforce Software
- Check Your Link Building Strategy For 2014
- Tips For Selling Products Through Social Networking
- How To Create A Chart With Salesforce
- Benefits of Using India For Outsourcing & Offshore Development
- How To Integrate Salesforce With Facebook
- What Is Service Cloud Console In Salesforce & How To Enable It
- Superior Offshore Web Development At A Reasonable Cost
- How To Create Bucket Fields In Your Salesforce Reports
- 5 Things To Consider When Hiring A Drupal Developer
- Growth Of E-commerce Website Development
- Challenges In Hiring An Offshore Web Development Company
- 10 Tips When Creating Batch Apex In Salesforce
- What To Include & What To Exclude In SEO Plans
- How To Create An Opportunity Using A Visualforce Page In Salesforce
- Hire An Offshore Ruby On Rails Development Company Over A Freelancer
- Hire Drupal Developers Offshore To Increase Your Capabilities
- Effective SEO In A Post Panda Update – The Rules Have Changed
- Common Mistakes In Offshore Web Development
- What To Consider While Hiring A Dedicated Ruby On Rails Developer?
- Smart Phone & Tablet User Penetration
- Tips For Hiring A Good Offshore PHP Development Company
- Why Responsive Web Design Is Essential For Your Business
- How To Email Documents From Salesforce
- Website Development And Website Design Company India
- Why Work With An Offshore Development Company?
- How To Create Tab Panel In Salesforce
- How To Avoid 5 Common Off-Page SEO Mistakes
- The Multi-Billion Dollar Offshore Software Development Industry
- What Are The Advantages Of Digital Marketing Over Traditional Marketing?
- SEO & Conversational Keyword Search
- How To Avoid 5 Common On-Page SEO Mistakes
- How To Add Google Authorship And Its Benefits For Better SEO
- What’s Better For Facebook Ads: CPC Or CPM?
- Questions To Ask Your Potential Search Engine Optimization Partner
- How To Create Batch Apex In Salesforce
- Benefits Of Offshore PHP Development For Your Businesses
- Offshore Magento Development Means More Than Just Development Help
- What To Look For When Hiring A Dedicated OpenCart Developer
- Why You Should Consider Hiring Joomla Developers Offshore
- Stop Using Free Web Templates – Hire A Web Development Company
- How To Manage An Offshore Development Company?
- Hire Offshore Software Professionals To Help Your Business
- Offshore Development Is A Sensible Solution For Recessionary Times
- Why You Should Offshore Your Joomla Website Development
- 5 Tips To Help You Hire A Good Offshore PHP Development Company
- Reasons Why Salesforce CRM Customization Is Easy
- PHP Development – Turn Your Website Into A Multi-Featured Web Application
- 5 Things To Ask A Web Development Company Before Starting Work
- How A Multifaceted Web Development Company Can Help You?
- Take Advantage By Hiring A PHP Development Company From India
- Use Social Media Marketing To Improve Your Brand Identity
- Hiring Dedicated Developers From Offshore Development Companies
- See Measurable Results By Hiring Dedicated Ruby On Rails Developer
- Can “Developed By” Links Hurt Your SEO?
- Avoid 4 Common WordPress Development Mistakes
- How To Get All Salesforce Components In Force.com IDE
- The Manifold Advantages Of Working With An Offshore Web Development Company
- Hire A Dedicated Drupal Developer To Develop A High Performance CMS
- Web Development Company In India Defined
- Offshore Development – The Most Beneficial And Cost Effective Way To Outsource Your Business
- What To Look For When Hiring An Offshore Development Company
- Why Dedicated PHP Web Developers Are In Demand
- How To Avoid Some Common Mistakes When Working With An Offshore Web Development Company
- How To Choose An SEO Company
- Factors To Consider When Hiring Offshore Developers In India
- What To Look For When Hiring Dedicated Magento Developers
- Why Google Create Its Own Title Instead Of Using Yours
- 3 Challenges of Working with an Offshore Web Development Company
- Why Ruby On Rails Development Has Become Popular
- Why Hire A Web Development Company That Also Offers SEO
- 10 Tips And Tricks For Salesforce
- Are Back-links Losing Their Importance To Google Search Rankings
- The Significance Of A Salesforce Developer
- 4 Reasons to Hire A Web Development Agency Over A Freelancer
- Hire A PHP Developer- How Outsourcing Can Be A Key To Success
- Importance Of Strategic Digital Marketing For Business Growth
- Factors To Keep In Mind Before Hiring Dedicated Magento Developer
- Web Development India – For Prompt And Accurate Services
- Looking For An Offshore PHP Development Company, Where Do I Begin?
- 5 SEO Myths
- How To Choose A Company When Hiring Dedicated PHP Developers
- Why You Should Optimize For Local Search
- Hiring Offshore WordPress Developers Can Help Your Business
- How To Use Social Networking To Market Your Business
- Why Offshore Web Development To India Makes Business Sense
- 5 Factors To Consider When Hiring A Web Development Company
- Top Five Benefits Of Salesforce
- Benefits Of Hiring A Dedicated PHP Developer From India
- Using SEO & Social Media Together
- How Can An SEO Company Help Your Profile Online
- Strategic Importance Of Mobile SEO
- Choose The Social Media Network That Suits Your Business
- Why Offshore Web Development Services Make Sense
- Evaluating The Pros And Cons Of Offshore Web Development
- Offshore Joomla Development Help & Much More
- Breaking SEO Myths – SEO Is Simpler Than You Think
- Is SEO Important?
- OpenCart Development – An Incredibly Powerful E-commerce Platform
- 4 Things To Avoid In Offshore Web Development
- Digital Marketing Tips
- Why PHP Web Development Makes Sense
- Find A Website Development Company That Suits Your Needs
- OpenCart Development A Superb E-commerce Choice
- Mobile SEO – What Should You Be Thinking About?
- Why You Should Consider Offshore Software Development
- How Open Source Web Development Is Beneficial
- Website Load Time Has A Deep Impact On Your Business
- 5 Reasons To Use A Client Focused Web Development Company
- Top 5 Reasons To Use A CMS System For Your Website
- Why Is It The Perfect Time To Get An E-Commerce Website Developed?
- How To Generate Traffic From Blogging
- E-Commerce Growing Faster Than Ever
- SEO Is Both A Science & Art
- 6 Tips On How To Increase Your Website Speed
- Increase In Demand For Offshore PHP Development
- The Use And Benefits Of The Force.com Platform
- Activities A Search Engine Optimization Specialist Performs
- The Most Important Factors For Successful E-commerce SEO
- PHP Development & Much More
- Brilliant Web Development Services Offshore
- Magento Shopping Cart- One Of The Best Shopping Carts Available
- Cloud Computing Offers Fundamental Service Models To Users
- How Search Engines Work & Why Search Engine Optimization Is Important
- Opencart Development – An Adaptable E-commerce Platform
- E-Commerce SEO Techniques
- Do You Need A Web Design Company
- How Can I Get Help From Salesforce Directly?
- How Effective Is Hiring A Freelancer Instead Of A Web Development Company
- Tips To Create A Good Backlink Profile
- Aspects To Consider Before Choosing An Offshore Web Development Company
- What To Look For In An Offshore Joomla Development Company
- Offshore PHP Developers Can Increase Your Bottom Line
- Importance Of Google+ In Search Ranking
- Mind Digital Group Selected By Silicon India – Startup Of The Year 2014 Web Development
- What Exactly Is Offshore Web Development
- Impact Of Social Media on Ecommerce
- Custom Website Design And Online Promotion Go Hand-In-Hand
- Gaining Efficiencies & Remaining Competitive With Offshore Development
- 5 Things To Consider In Web Development
- 4 Simple Ways To Boost Your SEO Using Social Media
- Make Social Media Work For Your Business
- Hiring Offshore PHP Development Resources
- 5 Tips On How To Increase Traffic To Your Blog
- How Can An Offshore Development Center Help Me?
- Importance Of Communicating Your Needs To Your Web Developer
- Growth Of Mobile Web App Development
- Why You Should Outsource Your Social Media Marketing
- Mobile & Tablet Applications Usage
- Why Google Plus Needs To Be Taken Seriously
- Offshore Development Offers Higher Rewards And Less Risks
- Why You Should Consider Hiring Someone For Search Engine Optimization
- A Comprehensive Digital Marketing Campaign Can Do Wonders
- What’s Better For SEO Mobile Design Or Responsive Design
- Offshore Drupal Development Is A Brilliant Choice
- OpenCart Development Benefits For An Ecommerce Store
- Importance Of Social Media For Branding
- Ruby On Rails Offshore Development And ROR Benefits
- Online Reputation Management To Enhance Your Online Presence
- Social Networking
- Offshore Web Development A Boon Or A Bane
- Why India Has Become A Hub Of Offshore Web Development
- Is Search Engine Optimization Really Important?
- Six Reasons Why India Is A Special Offshoring Zone
- Social Media Is Here To Stay
- Custom Web Development Services – Tailored To Meet Your Specific Needs
- Know What Search Engine Optimization Can Do For You
- Offshore Joomla Development Is A Viable Option
- Build A Brilliant Ecommerce Store With An Offshore Magento Development Company
- Ever-Increasing Demand For Dedicated PHP Developers
- Offshore Development Serving To Be The Cheaper Alternative
- Web Development Versus Web Design – Is There Really A Difference?
- How Can A Web Development Company Help Your Business
- Offshore Web Development India And Innovative Techniques
- Brand Awareness Through Social Media
- Offshore Drupal Development For A Cost-Effective Website
- Why Requirement Analysis Is Necessary For Web Development
- Grow Your Business With Efficient Offshore PHP Development
- Dedicated Joomla Developers Can Help Your Business Excel
- Superior Results With Offshore Magento Development
- Offshore Web Development For An Alluring Website
- Search Engine Optimization To Increase Your Web Traffic
- PHP Web Development Solutions Impact On Your Business
- India Is The Location For Offshore Magento Development
- Choose WordPress Development For A Great Website
- Search Engine Optimization Is Not Rocket Science
- Offshore Web Development Is A Viable Option
- Offshore Ruby On Rails Development Is A Superb Choice For Development
- The Evolution Of Search Engine Optimization
- 4 Crucial Factors For Search Engine Optimization
- Magento Development For A Brilliant Ecommerce Store
- Hire Dedicated Joomla Developers For Cost Effective Web Development
- Offshore PHP Development Can Help Anyone Succeed
- 5 Reasons Why WordPress Development Is So Popular
- Offshore Drupal Development Is A Cost Effective Option
- Why Choose Custom Web Development
- What Not To Do With An Offshore Web Development Company
- Simple Tips On Magento Ecommerce Development
- Why You Should Hire An Offshore Magento Developer From India
- Ruby On Rails For Robust And Rapid Development
- Create A Robust Website With An Offshore Drupal Development Company
- Advantages Of Outsourcing Web Development Projects
- Hire An Offshore Magento Developer For Cost Effective Services
- Internet Mogul Magazine Coverage – Mind Digital Group
- Offshore PHP Development – Know Your Options
- Take Advantage Of The Global Perspective Of An Offshore Web Development Company
- The Many Advantages Of Choosing Ruby On Rails Development
- 5 Brilliant WordPress Plugins
- 5 Reasons To Choose Drupal Development
- Importance Of Choosing The Right Offshore PHP Development Company
- Why Hiring Dedicated PHP Developers Is A Viable Choice
- Top 5 PHP Development Frameworks That Speed Up Development
- Qualities To Look For In An Offshore Web Development Company
- Hiring An Offshore Web Development Company Can Benefit Your Business
- Four Things To Help You Choose The Right WordPress Development Company
- What Is The Role Of An Online Reputation Management Agency For Your Business?
- Why Go With An Offshore Web Development Company
- Quality Provided By Offshore Web Development Companies
- Benefits Of Choosing OpenCart Development
- How Onshore Web Development Is Being Replaced By Offshore Web Development
- Reasons For The Necessity Of Search Engine Optimization
- Magento Development Is An Ideal Ecommerce Solution
- Considerations When Hiring An Offshore Web Development Company
- What Benefits Can Social Media Bring To Your Business
- Why Has Magento Development Become So Popular
- 3 Brilliant Extensions For Your Magento Ecommerce Store
- India Is The Location For Offshore Magento Development
- Offshore Joomla Development Will Help Your Business
- Convenience And Ease Of Use Makes OpenCart Development Popular
- Offshore PHP Development Is A Budget Friendly Way To Develop A Website
- Magento Development Is A Smart Business Decision
- Offshore Web Development Can Save Your Business
- Drupal Development Has Many Benefits
- Should I Go For WordPress Or Joomla Web Development
- Magento Development In India Is A Brilliant Option For Your E-commerce Needs
- Offshore Magento Developers To Maximize ROI On Your Budget
- An SEO Company Can Help Your Website
- Offshore PHP Development – Know Your Options
- Magento Development To Build An Enterprise Ecommerce Store
- What Everybody Ought To Know About Offshore Web Development
- Why It Is Important To Choose An Experienced Website Designer
- Investing In Paid Search Or Search Engine Optimization
- Considerations To Hire An Offshore Web Developer
- Offshore PHP Developers Is A Good Business Idea
- Things To Look For In An OpenCart Development Company
- What Is A Headless Drupal CMS ?
- Power Of SEO And Social Media For Your Business
- Quality Offshore Web Development Results Comes With Experience
- Offshore Web Development To Meet Varying Business Needs
- Offshore Joomla Development Is An Exceptional Choice
- Offshore OpenCart Development For The Online Store Of Your Dreams
- 5 Things To Consider In Offshore Web Development
- How To Recruit An Offshore WordPress Development Company
- Benefits Of Hiring Dedicated Joomla Developers For Your Business
- Offshore Web Development Is A Cost Effective Solution
- 3 Tips To Find A Good Offshore Web Development Company