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Website Load Time Has A Deep Impact On Your Business

By admin July 9, 2014
Blog, Web Development 0

It is an era of the Internet and almost every company now boasts of an online existence. However, it is not only the existence that matters. To speed up the conversion rate of prospects into customers, each and every nuance has to be worked upon as well as thought about. When a company is getting their website developed, they tend to focus more on the appearance of it; use of graphics, animations and images made to attract customers. These elements do make a website attractive and make them stand out in the crowd but also if not thought about correctly can seriously affect the loading time of a website badly.

Images and graphics take the maximum time to load and are the main reason why a website loads slowly. Other factors that impact the page loading time of a website are use of frames, white spaces in the source code and too long of a page are just some of things that can affect your website load time. All these details must be looked into and thought about in detail to ensure that your website is not taking forever to load. Compression of the resource files, enabling keep alive and use of less than 65% of the image quality, may help to decrease the loading time of the website. More use of caching and setting the time on the “expired header” should be carefully done. The loading time of a website must be as minimal as possible so as not to give consumers a reason to move to another website. We are not saying that your site should be all text by any means, however a well thought out structure/layout can be the key to success when it comes to having your site load quickly.

The Relation Between Your Business & Website Load Time
There is a clear and distinct relation between the loading time of a website and the business. Mathematically, we can say that both are inversely proportional to each other, i.e. if the loading time reduces, business increases and vice-verse. The reason behind such trend is simple one and really not complicated at all. A consumer these days has a plethora of options online for buying products or services or even just cruising the Internet for information. The marketing strategy of the company may draw many prospects to the website but if the website responds slowly, customers need not wait for it as they have various other options to try another website anytime.

Losing customers due to the loading speed of your website can cause a business to decline. The conversion of prospects to customers thus largely depends on the performance of a website. Any website that wants to draw consumers has only 4 to 5 seconds as any more time will frustrate a consumer who will look elsewhere. Tuning the speed of your website must get equal focus as designing it. Any good developer and designer always take steps to ensure the efficient loading of a website while designing or developing it. If you are working with a good team of web development professionals who have experience, they should be able to guide you to all the best practices in page-load speed.

The reduction of the loading time of a website has proven highly beneficial in increasing the conversion rate of prospects to customers. In addition, there are many free online tools available that can tell you how fast or slow your site is loading to see where you stand. If you have any questions or need any advice with your page-load speed or anything else, please feel free to reach out to the team at Mind Digital Group.

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